Part of the relationship involves a site license for NeighborhoodIntel, a recently released property reporting product that generates insights from more can 250 data points per home
CEO and co-founder Michael Lucarelli has been putting his company in front of multiple listing services for several years as a clever expansion tactic, but with practical ambitions
The deal will integrate Local Logic's regionally specific insights with the agent marketing tools provided by homegenius, allowing its users to more accurately identify potential customers
Combined functionality could lead to unique marketing propositions, specifically the inclusion of Local Logic’s precise location insights within Property Panorama’s listing marketing visuals
The company's NeighborhoodWrap solution will use information to augment targeted landing pages, which can be associated with email, social media, video and listing presentations
The platform will be rolled out to more than 85,000 agents in the coming weeks through an integration with BeachesMLS, MLSListings and REcolorado, it was announced on Monday