'Decide what is authentic,' then build a brand, experts say
While some stumble into their brand organically, panelists at ICNY Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency
by Richelle Hammiel Jan 23
OJO acquires The LEAD Syndicate, rebrands around Movoto
The acquisition will help OJO launch Lever by Movoto, which the company describes as an all-in-one technology platform for individual agents
by Jim Dalrymple II Mar 12