Why your real estate script failed — and what you did wrong
Opinion
Do you know what makes some scripts winners while others just lie there? Flip the script with these best practices
by Bernice Ross Sep 10
Pulse: How do you overcome ‘I’m happy renting right now’?
Take this one-question survey to share your top objection handlers for potential buyers who say they're happy staying put. Results come out next Tuesday
by Inman Jan 2
Pulse: How do you overcome ‘You don’t hold open houses? Why?’
Take this one-question survey to share your top objection handlers for sellers who want that open house. Results come out next Tuesday
by Inman Dec 25
Pulse: How do you overcome 'I can't afford an agent'?
Take this one-question survey to share your top objection handlers for FSBOs who believe they can't afford an agent. Results come out next Tuesday
by Inman Dec 18
Pulse: How do you overcome 'Will you cut your commission?'
Take this one-question survey to share your top objection handlers for clients who ask you to reduce your paycheck to make the deal happen. Results come out next Tuesday
by Inman Dec 11
Pulse: How do you handle 'We won't list until we find a home'?
Take this one-question survey to share your top objection handlers for sellers who want to hold off until they find their next abode. Results come out next Tuesday
by Inman Dec 4
Pulse: How do you overcome 'Why do I have to offer more?'
Take this one-question survey to share your top objection handler for buyers who want to hold off for a better deal. Results come out next Tuesday
by Inman Nov 27
Pulse: How do you overcome 'We only want to give you a 60-day listing'?
Take this one-question survey to share your top objection handler for buyers who want to hold off for a better deal. Results come out next Tuesday
by Inman Nov 20
Pulse: How do you overcome 'I want to wait for interest rates to drop'?
Take this one-question survey to share your top objection handler for buyers who want to hold off for a better deal. Results come out next Tuesday
by Inman Nov 13
Pulse: How do you overcome 'Another agent said we could get more money'?
Take this one-question survey to share your top objection handler for sellers. Results come out next Wednesday
by Inman Nov 6
Pulse: How do you overcome 'I have a friend in the business'?
Take this one-question survey to share your top objection handler for sellers. Results come out next Wednesday
by Inman Oct 30
Pulse: How do you overcome 'Zillow told us our house is worth more'?
Take this one-question survey to share your top objection handler for sellers. Results come out next Wednesday
by Inman Oct 23
Pulse: How do you overcome 'You haven’t sold any houses in our area'?
Take this one-question survey to share your top objection handler for sellers. Results come out next Wednesday
by Inman Oct 16
Why your script just flopped
Opinion
If you want to be better at overcoming objections and closing more deals, follow these tried-and-true principles  
by Bernice Ross Oct 14
Pulse: How do you overcome 'I don't want to commit to an agent'?
Take this one-question survey to share your top objection handler for buyers who say, 'I want to look at houses, but I don't want to commit to an agent.' Results come out next Wednesday
by Inman Oct 9