Top producers benefit with new Adwerx Top Performer Package
The Durham, North Carolina-company is leveraging 10 years of data collected from customers considered top-of-market producers in both home sales and mortgage origination
by Craig C. Rowe Jul 25
Lion & Orb's +AdStudio makes the most of positive press: Tech Review
Opinion
Despite a bland user interface, the star of +AdStudio plus is PressLeads, a feature that builds ad campaigns around organic press mentions and feature stories. This is a natural overlap for Lion & Orb, given its core competency
by Craig C. Rowe Apr 1
Real estate PR firm Lion & Orb roars into paid digital marketing with +AdStudio
Developed with Evocalize, +AdStudio is designed to help maximize positive industry media placements and support those instances with far-reaching digital branding plans
by Craig C. Rowe Mar 3
Marketing tech company Adfenix rises into US market as big brokerages face new threats
The Sweden-based company is hoping to use its success to push the industry away from the idea of relationship management and into data management
by Craig C. Rowe Feb 7
Evocalize closes on $12M Series A led by Move, Inc.
Technology developed by Evocalize helps companies establish and spread their brand and services through an array of campaigns on Google, Facebook and Instagram
by Craig C. Rowe Jan 18
Adwerx nabs $14.5M to expand customer relationship advertising
Customer Relationship Advertising, or CRA, refers to the technology's capability of connecting directly to clients' CRM tools to identify and target leads with online campaigns, per agent
by Craig C. Rowe Nov 24
Marketer offers smart, data-powered marketing automation: Tech Review
Opinion
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan
by Craig C. Rowe Oct 29
Realogy's Social Ad Engine makes social media advertising easy: Tech Review
Opinion
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it
by Craig C. Rowe Oct 28
New Adwerx product leverages motion graphics in online listing ads
'Until now, this type of display advertising was not available in the real estate industry,' Carlson said
by Craig C. Rowe Aug 9
Agent advertising platform Audience Town applauds $2.1M in new funding
CEO Ed Carey: 'Audience Town has built the first advertising platform powered by proprietary data and designed to meet the needs of the real estate industry'
by Craig C. Rowe Feb 17
The Inman Handbook on digital advertising with Adwerx
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
by Craig C. Rowe Dec 14
Ylopo: Dynamic PPC 2.0 is the industry's best response to big-portal leads
The digital marketing platform has been beta testing a new consumer home search experience for months to accompany its innovative Dynamic PPC ad strategies
by Craig C. Rowe Oct 21
New company Dippidi handles all aspects of ad campaigns
From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
by Craig C. Rowe Oct 20
LoneWolf adds Adwerx to its den of Marketplace partners
Adwerx has served up more than 15B online ad impressions to date, and the new offering will bring targeted ad programs for real estate brokers and agents into LoneWolf's Transactions, the national transaction management member benefit in the US
by Craig C. Rowe Jul 23
LionDesk seeks to go 'beyond the CRM' with launch of ad portal
CEO David Anderson said he's continuing to work to move his company 'beyond the CRM' by releasing software features that help agents manage the entire lead and sales cycle. Here's the latest
by Craig C. Rowe Jul 20