Collabra and Bright MLS team to give agents ad tech
Bright MLS subscribers will now get free access to Collabra's AdBuilder and SphereIndex tools, which can be used within Bright's platform
by Jim Dalrymple II Jan 23
Top producers benefit with new Adwerx Top Performer Package
The Durham, North Carolina-company is leveraging 10 years of data collected from customers considered top-of-market producers in both home sales and mortgage origination
by Craig C. Rowe Jul 25
One card isn't enough: Get more leads with this 'just sold' method
If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
by Janet Pozos Apr 21
Lion & Orb's +AdStudio makes the most of positive press: Tech Review
Opinion
Despite a bland user interface, the star of +AdStudio plus is PressLeads, a feature that builds ad campaigns around organic press mentions and feature stories. This is a natural overlap for Lion & Orb, given its core competency
by Craig C. Rowe Apr 1
Real estate PR firm Lion & Orb roars into paid digital marketing with +AdStudio
Developed with Evocalize, +AdStudio is designed to help maximize positive industry media placements and support those instances with far-reaching digital branding plans
by Craig C. Rowe Mar 3
Marketing tech company Adfenix rises into US market as big brokerages face new threats
The Sweden-based company is hoping to use its success to push the industry away from the idea of relationship management and into data management
by Craig C. Rowe Feb 7
Evocalize closes on $12M Series A led by Move, Inc.
Technology developed by Evocalize helps companies establish and spread their brand and services through an array of campaigns on Google, Facebook and Instagram
by Craig C. Rowe Jan 18
Adwerx nabs $14.5M to expand customer relationship advertising
Customer Relationship Advertising, or CRA, refers to the technology's capability of connecting directly to clients' CRM tools to identify and target leads with online campaigns, per agent
by Craig C. Rowe Nov 24
Marketer offers smart, data-powered marketing automation: Tech Review
Opinion
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan
by Craig C. Rowe Oct 29
Realogy's Social Ad Engine makes social media advertising easy: Tech Review
Opinion
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it
by Craig C. Rowe Oct 28
New Adwerx product leverages motion graphics in online listing ads
'Until now, this type of display advertising was not available in the real estate industry,' Carlson said
by Craig C. Rowe Aug 9
The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
Agent advertising platform Audience Town applauds $2.1M in new funding
CEO Ed Carey: 'Audience Town has built the first advertising platform powered by proprietary data and designed to meet the needs of the real estate industry'
by Craig C. Rowe Feb 17
The Inman Handbook on digital advertising with Adwerx
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
by Craig C. Rowe Dec 14
Ylopo: Dynamic PPC 2.0 is the industry's best response to big-portal leads
The digital marketing platform has been beta testing a new consumer home search experience for months to accompany its innovative Dynamic PPC ad strategies
by Craig C. Rowe Oct 21