That's such a turnoff! 7 major marketing mistakes agents make
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
by Laura Viñalet Mar 17
How to boost renter engagement with Google Business Profiles
Property managers seeking to gain attention from a wider pool of renters in 2022 have an opportunity to double down on Google Business Profiles, a new study from RentPath shows
by Lillian Dickerson Dec 28
'Online reviews don’t matter': 5 marketing myths debunked
Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here's the truth agents need to know
Cash in on your hard work: 7 steps for getting more online reviews
Online reviews and recommendations are key to building credibility with potential customers and growing your business. Don't know where to start? Here are a few strategies to get your clients talking about you
by Jimmy Burgess Aug 13
7 ways to connect with first-time millennial and Gen Z buyers
To appeal to millennial and Gen Z buyers, you should familiarize yourself with their comfort zones, priorities and the challenges they face now. Here's what you need to know
by Ben Mizes Dec 1
Real Grader helps keep agents' online reputation on track
Opinion
Multifaceted technology service helps agents market and manage their digital footprint with tools for social media, contact sharing and profile monitoring
by Craig C. Rowe Nov 27
Inman Handbook: Optimizing your Zillow profile for maximum impact
Considering marketing your services on Zillow? Find out everything you need to know to get started, maximize your presence and manage your online reviews
by Christy Murdock Sep 14
Want more good buzz? 18 tips for boosting online reviews
Opinion
Make getting reviews part of your process, reply to all your reviews and reach the masses who use reviews to help them find a service provider
by Jay Thompson Jul 22
Want to outrank your competition? 3 tips for getting quality reviews
Did you know that 86% of consumers consult online reviews? Here’s how you can ensure quality reviews that will bring in new business
by Brandon Doyle Aug 20
How to nab as many positive reviews as possible
4 steps for getting your clients to sing your praises online
by David Stroh Feb 21
Searching Google for answers
This marketing platform uses a connect, convert, optimize model to help agents earn more reviews, more clicks and more clients
by Craig C. Rowe Feb 5
EMPWR Media doesn't find leads, it multiplies them
This online presence builder is resource for agents to augment their digital footprint through dynamic content management and business profile marketing
by Craig C. Rowe Jan 28
Cherry-picking by hand
Opinion
Make the ask, provide resources to make it easier for the reviewer, and bake reviews into your business plan
by Jay Thompson Jan 23