It's not enough to simply use artificial intelligence tools. You need to use them with intention
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes
The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes
The market doesn’t have to determine the trajectory of your real estate business
When someone already knows, likes and trusts you, your listing appointment is different from what you'd do with a cold lead. Team leader Carl Medford shares strategies for closing the deal
From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide
If you want a positive review, writes mega-team leader Carl Medford, you need to earn it by far surpassing clients' expectations and communicating with them about the review process
The value of relationship-building has never been clearer or more important
What drives clients to leave reviews and testimonials — and how can you encourage them to do so for your real estate business?
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
Millennials are a powerful force in the real estate industry, but they're not your grandparents’ generation. They won't be swayed by the same types of sales tactics
Property managers seeking to gain attention from a wider pool of renters in 2022 have an opportunity to double down on Google Business Profiles, a new study from RentPath shows
Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here's the truth agents need to know
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Brand-new NAR data indicates that agents should start focusing on their online reviews strategy—now
Online reviews are key to building credibility with potential customers, Jimmy Burgess writes. Don't know where to start? Here are strategies to get your clients to sing your praises