Creating Web content in various forms is your best bet for a thriving business
For some agents, this common practice is a financial gamble
City's sign ordinance has strict guidelines, but some Realtors and residents think it's hindering sales
Know the property as well as if you were purchasing it yourself, and go above and beyond expectations
Where the media get it wrong
Sometimes it's the little things that are the biggest turnoffs
Open houses are out, and events are in
Homebrew, pingpong and 'shelfies' could be part of a stand-alone experience
How one agent started charging for open houses — and filling them up
Brokers must adopt safety procedures and policies, and strictly enforce them
Don't just get them in the door, get them to stay longer, too
Be prepared -- in fact, be overprepared
Sometimes, showings and opens are demoralizing
'Home Zone' integrates with firm's listing database, CRM and syndication network
Opinion
Think of the open house as a satellite office, and stock it with value