The star Compass agent and social media savant on how to show up authentically online
The books we consume shape the businesses we build
Years of curated posting have fundamentally changed what users expect from social platforms
The CEO of LPT International shares the strategies shaping real estate’s next phase
Use this quick audit to determine whether your messaging is clear, memorable and aligned
Focus on clear positioning, consistent content, strong relationships and simplified systems
Rick Guerrero and Brandon Brotsky discuss how a consistent personal branding strategy helped generate roughly $50M in annual loan production directly from social media relationships
Great podcasts provide better ideas and consistent inspiration, Jimmy Burgess writes, 2 things every real estate needs going into 2026
In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate
Lori Muller provides 10 steps you can take right now to close out Q4 with momentum and enter 2026 prepared, positioned and powerful
From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Here's what real estate agents can learn
Many people might shut down or lash out after receiving abusive comments on social media, but Ryan Noonan says he's glad for the engagement and sees a way to grow from the experience
In recent months, Inman spoke with agents succeeding on many different social platforms. Now all their tips are gathered in one place — plus some bonus tips from Ryan Serhant
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health