Change strategy as the market shifts to win the listings long game
Here's how broker-owner Marjorie Adam coaches agents to shift from 'turn-and-burn' tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities
by Marjorie Adam Dec 2
Leadershift: How brokers and team leaders can prepare for 2026
The market is poised for change. If you want to be part of what's ahead, take a page from John Maxwell's book 'Leadershift.' Lori Muller shows you how
by Lori Muller Nov 13
Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls
Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes
by Bernice Ross Dec 6
As commission conversations change, become a seller specialist
Consumers expect specialization in every area of life, from doctors to hairdressers, coach Verl Workman writes. They should expect no less from their real estate expert when it's time to sell
by Verl Workman Jul 23
Harness a modern pricing engine to maximize efficiency and ROI
CEO Dawar Alimi writes that choosing a modern and advanced pricing engine can unlock new opportunities for growth, profitability and success in an increasingly competitive landscape
by Dawar Alimi Jun 18
Compass CEO Robert Reffkin says the luxury market is back
During his latest CNBC appearance, Compass CEO Robert Reffkin said recent stock market gains have led to a resurgence in luxury sales
by Marian McPherson May 24
Why your '999' price strategy is only fooling you
Opinion
If 50 percent of buyers found their home online, shouldn't we do our best to make sure we're part of their search?
by Troy Palmquist Mar 13
Spring Forward: Jim Walberg on the ‘client touch’ strategy
The Bay Area Team’s Jim Walberg shares why it’s so important to focus on the seller’s needs first
by Matthew Shadbolt Mar 26
3 home pricing strategies you can’t afford to ignore
Up your chances of getting a great offer
by Than Merrill Oct 11