Landing on the right price point, while simple in theory, is a complex endeavor. It is not enough to simply throw a number out there and hope buyers will like what they see. If for nothing else, neglecting your due diligence is a sure-fire way to hurt your home’s chances of selling in a timely and profitable manner.
- Don’t attempt to incorporate any “feelings” into the price point, as it might elicit a false sense of appreciation and scare away buyers.
- It might be a lot more beneficial for today’s sellers to price their homes at a lower point, given the amount of interest it can draw from prospective buyers.
- The perfect price point ultimately comes down to the middle ground each party is willing to accept.
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Inman Connect New York | January 29 - February 1, 2019