Pam Liebman: Corcoran's 50th year, taking the high road and more
In advance of the brokerage's 2nd annual BeCorcoran event, the CEO spoke with Inman about Corcoran's past, present and future and how the brokerage is meeting a shifting market head-on
by Lillian Dickerson Apr 25
9 steps for getting buyers the best deal in a down market
To flourish as the market changes, real estate agents need to be able to provide comprehensive and meaningful service to buyers
by Bernice Ross Nov 3
Your 2023 business depends on nailing this seller conversation
To flourish as the market changes, you must be able to persuade your sellers to price their homes correctly for market realities
by Bernice Ross Nov 2
Move that listing: 6 right-pricing tips for a shifting market
In a shifting market, the right price is everything. Here's how to make sure you're helping your sellers crunch the numbers effectively from the get-go
by Carl Medford Aug 16
The shifting market will slow prices down — but won't stop them cold
The market is reaching a turning point in which price reductions are more common. But that doesn't mean homes can't still appreciate in value
by Jim Dalrymple II Jun 7
'Time for a price reduction': Having the tough conversation with your sellers
Opinion
Robust seller's markets don't last forever. Now is the time to start tracking DOM, months of inventory and pricing trends so that you can have the tough conversations required when the market downturn occurs
by Bernice Ross Apr 13
How to price properties in a wildly fluctuating market
Opinion
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here's how to keep up with your local market and help your clients make the best decision possible
by Bernice Ross Nov 9
Get top dollar fast: 10 things sellers need from their agents now
Opinion
As we transition out of an intense seller's market, agents need to dust off the fundamentals and adapt them to the local market, property types and sellers to give their clients the back-to-basics guidance they need right now
by Cara Ameer Nov 6
Bidding wars are cooling off: How to prepare for a shift
What happens when the market starts to tilt in buyers' favor? Here's what agents need to be thinking through, preparing for and learning about to better serve their future clients
by Cara Ameer Aug 3
How to couch armchair expert advice
Opinion
Knowing how to combat misguided viewpoints with vetted knowledge and confidence is vital. Here's how to deal with a few common scenarios
by Cara Ameer Jul 26
10 pandemic-tested truths about homebuying
Multiple offers, super-low inventory, skyrocketing values and lots of competition from cash buyers have made the current real estate climate both a blessing and a curse. Through that, a few real estate concepts were put to the test. Here's what lasted
by Cara Ameer Apr 14
Get it sold! 7 strategies for nailing your new listing's price
Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
by Bernice Ross Feb 17
How to price a listing in a red-hot seller's market
Opinion
Basing your price on comparable sales is usually a solid strategy. But what happens when you try to sell your own house in a red-hot seller's market with a broad range of comps? Here's one real estate pro's experience
by Bernice Ross Jan 13
3 reasons your listing isn't selling — and how to fix them
Usually, when a home isn't selling, it boils down to 3 main reasons. The good news? Once you identify what's wrong and fix it, you'll be well on your way to achieving your goals
by Santiago Arana Nov 9
Bu-bye! 9 signs it’s time to cut ties with clients
Opinion
We can't always spot a bad apple from afar. But here are a few situations when you should say adios
by Nicole Solari Sep 6