Secrets to converting phone leads into real estate clients
The goal is to engage in a conversation, not 'give away the farm'
by Bernice Ross Jun 16
What's the best brokerage model for partnering with successful agents?
Are you struggling to be profitable as a real estate agent? Maybe you should hire a coach
First, understand how coaches differ from trainers, mentors and consultants
by Bernice Ross Jun 9
Give the consumer more than a cow pie, then Zillow and Trulia can turn on a referral fee
Definition of a cow pie: a piece of solid waste from a cow
by Brad Inman May 29
Hear it Direct conference: Brand matters to consumers, but not necessarily the agent or brokerage brand
Real estate marketing ideas that today's buyers and sellers really value
by Bernice Ross May 29
Hear it Direct conference: Real estate consumers air top gripes with agents
How to provide a better customer experience and rise above 'used car salesperson' status
by Bernice Ross May 27
When it comes to real estate marketing, don't waste money on passive techniques
How to generate the most qualified buyer and seller leads
by Bernice Ross May 22
NAR: Many real estate agents spend their marketing dollars in the wrong places
Survey finds floor time generates almost as many closed seller leads as websites
by Bernice Ross May 19
Repair credit stigma forcing real estate agents and homebuyers to sidestep disclosures, inspections in purchase offer in order to get financing
Melissa Zavala, short-sale specialist, shares 5 principles for agent success that apply equally in today's strong seller's market
Having trouble overcoming homebuyer and seller objections? You're not asking the right questions
Once you identify clients as 'satisficers' or 'maximizers,' negotiation power improves
by Bernice Ross May 5
Don't understimate the role of individual agents in disruption in the real estate industry
Laws that give brokers control over the marketplace and agents need to change
by Norm Werner May 1
What partner companies can bring to the brokerage table
Insights from The Corcoran Group's Bill Begert
by Inman Apr 29
Compensation model crucial when creating real estate team
How to decide whether to hire employees, independent contractors or virtual assistants
by Bernice Ross Apr 24
Real estate disruption may not be what you think it is
Lessons from Uber: Are brokers the cab companies?
by Brad Inman Apr 23