YouTube playlists: a cool way to expose listings
Done right, agents could potentially corner their markets
by Bernice Ross Sep 3
Real estate agents get wise to superstitions
Catering to clients' unusual beliefs can be a lucrative niche
by Bernice Ross Aug 15
Sellers, there's a downside to commission cutting
Consumers who don't understand how agents are paid need lesson in 'discounting'
by Bernice Ross Aug 12
Multitask at your own risk
Secret to success is shifting from what you 'could do' to what you 'should do'
by Bernice Ross Aug 1
30 key takeaways from Real Estate Connect SF
Build your business by knowing what homebuyers and sellers value most
by Bernice Ross Jul 29
5 reasons your listing won't sell even in a seller's market
Give unrealistic sellers the 'shock treatment'
How to move an overpriced listing
by Bernice Ross Jul 22
Tap into emotions that drive real estate decisions
'People don't buy things -- they buy what (the product) will do for them'
by Bernice Ross Jul 18
5 best practices for selling ultraluxury real estate
In a high-demand market, create inventory where none exists
by Bernice Ross Jul 15
Pocket listings under fire in California
CAR economist discusses latest trends at AFIRE conference
by Bernice Ross Jul 11
Sell 'em with Las Vegas-style marketing
Serving the ultrawealthy client
by Bernice Ross Jun 27
'Storytelling' helps luxury buyers picture themselves in a home
Focus, adapt and get real
Top producers tend to concentrate on 1 or 2 niches
by Bernice Ross May 30
5 tweaks to help your business soar
There's a difference between serving your clients and pleasing them
by Bernice Ross May 13
Agents’ fealty to broker on permanent display
#madREskillz: Nearly 40 agents at Rapid Realty have gotten tattoos of their company's logo
by Teke Wiggin Apr 24