NWMLS vs. Compass, NAR’s outlook, Umansky’s advice: Top 5
Here are the most essential stories of the week, according to Inman readers
by Dani Vanderboegh Apr 10
From Warped Tour to home tours: Meet the musicians who found their second stage in real estate
For touring musicians, transitioning to a 2nd career in real estate isn't as surprising as it sounds
by AJ LaTrace Apr 10
Forget scripts. Authenticity drives real estate marketing results
Expert Meriam Mellal says that authenticity is agents' most valuable marketing asset
by Nick Pipitone Apr 9
Iran war, high rates chill pending home sales
Pending sales posted their biggest decline in 3 months amid elevated mortgage rates
by Jessi Healey Apr 9
5 years. $50M in sales. Here's the blueprint behind it all
This agent remade his business by leaning in to social media and new niches
by Jimmy Burgess Apr 5
Home search is going AI-first with Realtor.com as attention gets harder to earn
How platforms are adapting to where buyers go first — and what actually stops the scroll
by Jessi Healey Apr 4
Stop chasing leads! How one agent built a $150M business on YouTube
Sarah Meslowski focuses on 1 long-form video per week for the past 5 years
by Rick Guerrero Apr 1
A step-by-step guide for using AI to master real estate marketing
Use a specialized AI stack to build authentic, high-converting content in half the time
by Marci James Mar 30
real estate brand audit
Use this quick audit to determine whether your messaging is clear, memorable and aligned
by Jennifer McAlpine Mar 25
Keller Williams' Jason Abrams on Zillow Preview: 'Nobody should get upset by having more choices'
KW Head of Industry and Learning talks about partnership and the private listings debate
by Marian McPherson Mar 20
real estate AI tech stack
These 3 tools cost about $50 a month and replace your other AI subscriptions
by Drew Thompson Mar 20
AI marketing assistant
Let AI handle research, listing strategy and content creation
by Jennifer McAlpine Mar 19
Gary Keller op-ed
Opinion
Gary Keller on private listings and why Keller Williams is partnering with Zillow
by Gary Keller Mar 17
Going East: Real estate's biggest new hires and moves
Brown Harris Stevens, Corcoran Real Estate and other industry brands made moves last week
by Marian McPherson Mar 16
boring real estate content
Build familiarity, and stay top of mind by capturing authentic, everyday moments with clients
by Jimmy Burgess Mar 15