New Zillow logo and Premier Agent image 2019
The company will now survey consumers 3 times after working with agents and highlight agents who rate highly
by Jim Dalrymple II Apr 2
The Real Word: What do you think about Coldwell Banker's new logo?
Opinion
We’ll also take a look at The Broke Agent’s new book and the Redfin-RE/MAX alliance
by Byron Lazine Mar 29
A frustrated man crumpling up paper drafts of writing
These tips will help you stay top-of-mind and generate more business with people you like working with
by Pat Hiban Mar 27
Coldwell CEO: Rebranding efforts not 'out there for a vote'
The company's rebranding efforts will involve agent feedback, but at the end of the day, the new logo is here to stay
by Jim Dalrymple II Mar 20
New Coldwell Banker logo
The new branding will roll out slowly over the next year as the company gets feedback from agents on the ground
by Jim Dalrymple II Mar 18
WATCH: What does an amazing brand cost these days?
Top-of-mind awareness is as critical as the nuts and bolts of a brand. These experts share how to balance your marketing spend for big results
by Inman Feb 24
How to make your brand the 'silver bullet' of real estate
Opinion
Learn to bring your vision to life by trusting your authenticity and making sure your brand reflects it
by Becky Babcock May 25
Can Coldwell Banker and Century 21 deliver on their new brand promises?
Opinion
Both franchisors scored big with their most recent moves, and it’s worth talking about them
by Robert Hahn Mar 5
Century 21 unveils 'big, bold, ambitious' rebrand
Overhaul led by CEO Nick Bailey is emblematic of the legacy franchisor's fight to stay relevant
by Gill South Mar 1
Coldwell Banker retires Previews International, introduces new luxury brand
Global Luxury program goes beyond a new name and logo
by Gill South Apr 11
The freshest tech gracing the real estate world this week
Amitree's Gmail extension makes you hate your email inbox less, a slick new agent safety tool is on the Kickstarter horizon and one app got a brand new name
by Craig C. Rowe Jun 22
3 pros and cons to switching brokerages
Is the end of the year the right time to make a big change?
by Wendy Forsythe Dec 29
5 things local Realtor associations can do to stay relevant
Benefiting the agent and broker has always been our guiding principle
by Ann Turner Oct 23
How to morph from a hyper-local brokerage to an international franchise
Retaining decades of equity while moving into the 21st century
by Sara LaFaver Oct 15
Realtor.com's rebrand doubles down on accuracy -- with a comedic twist
News Corp.-owned Move Inc. chooses Elizabeth Banks to appear in national ad campaign
by Andrea V. Brambila May 12