Sally Forster Jones and Stephen Shapiro talked about “waging war on discounters” at Luxury Connect — by understanding the value you bring to the table for your seller and telling them what you will do to earn the commission.
Inman Luxury Connect 2016 was another spectacular and over-the-top real estate conference hosted by our friends at Inman. As was expected, the parties were lavish, the properties were exquisite and the speakers were top-notch.
Throughout her 35-year career, Jones has weathered fluctuations in the market and catered to a growing number of international clients. She closed the most expensive known sale in Beverly Hills, selling 1181 Hillcrest for $70 million to Markus Persson, the Swedish billionaire and creator of Minecraft.
We’re joined today by Sally Forster Jones, president of John Aaroe International Luxury Properties in Beverly Hills. She has the 9th-ranked team in the nation by the Wall Street Journal Real Trends for total sales volume.
Companies and agents can stand still and go deep in one market or they can can expand horizontal around the globe. Sally Forster Jones, Matt Beall and Roh Habibi industry pros talk with Brad Inman about going deep versus going wide.
Last week, I had the privilege of attending Inman’s Luxury Connect in Beverly Hills, and it certainly lived up to the name. The speakers, parties and estates were all so luxurious that it made my $2.1 million sale that week look like child’s play.
The founder of the Sally Forster Jones Group explains why view properties are red-hot and why she finds swiping to be the superior form of communication.