Los Angeles broker, CEO and SoCal luxury icon John Aaroe dies
Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73
by Lillian Dickerson Dec 19
LA agents implore government to pause ULA Tax in wake of wildfires
Authored by Jason Oppenheim and Ben Belack, the letter, signed by 45 agents, also asks officials to increase wildfire insurance coverage, make an exception for codes and pause property taxes
by Lillian Dickerson Jan 13
Tomer Fridman announces move to Christie's Real Estate SoCal
Days after news first broke that Fridman had left Compass, the luxury agent announced on Instagram his move to the brokerage, which is led by luxury powerhouse Aaron Kirman
by Lillian Dickerson Oct 30
Agent to the stars Tomer Fridman quietly leaves Compass
Fridman had been affiliated with Compass since 2017 and was a top producer. His departure was reportedly announced internally at the end of last week by Regional Vice President Parker Beatty
by Lillian Dickerson Oct 30
Jones Fridman International brings on Straser Silicon Valley team
The merger brings on Katy Thielke Straser's 7-person team and allows Jones Fridman International to expand into NorCal. The team now represents about $25B in career sales
by Lillian Dickerson Jun 28
How agents can rise to the top of their market in the next 90 days
Real estate coach Jonathan Lack shares insights for what agents can do in the next 30, 60 and 90 days to perform at a higher level in the wake of commission lawsuit settlements
Tomer Fridman and Sally Forster Jones form new team
The LA-based luxury powerhouses have collaborated together at Compass for 6 years. After clients suggested they make the partnership official, the pair formed Jones Fridman International
by Lillian Dickerson Apr 10
Can an LA condo set a $50M record? Agents say, why not?
LA's luxury condo market has never seen a sales price above $35M. But some agents say that under the right conditions, a condo could sell for more — and it soon may be just the right time
by Lillian Dickerson Dec 15
The LA 'mansion tax' is coming, sending sellers on a sprint to April 1
To make their $5M-plus properties more attractive and move them more quickly, some sellers have been cutting their asking prices precipitously and negotiating other add-ons into contracts
by Lillian Dickerson Mar 31
It's a Bel Air mansion with its own $25,000 fragrance. But why?
Designer César Giraldo believes the decision to conjure a custom branded fragrance for a single homeowner at 1859 Bel Air Road will pay off by bridging marketing, design and emotional appeal
The top luxury real estate agents serving Hollywood in 2022
The Altman Brothers, Santiago Arana, Aaron Kirman, Chris Cortazzo, Sally Forster Jones, Joyce Rey and more are featured in this year's list of standout agents from 'The Hollywood Reporter'
by Lillian Dickerson Sep 12
23 podcasts that'll make you the smartest person in the room
These podcasts not only provide listeners with tips and advice on how to build their business, but also serve as the best examples of how agents are nailing the form as a marketing tool
When mansion prices touch the sky, what does an extra $100M mean?
Hubris and a lack of comparables at the highest echelons frequently collide for inexplicable price differences from 1 estate to the next. But as with all real estate, location and size still matter
by Lillian Dickerson May 20
Sonder became a unicorn in 2020. Now its CEO has Pharrell's home
Francis Davidson, the chief executive officer of San Francisco-based short-term rental manager Sonder, purchased the 13-time grammy winner's Hollywood Hills estate for $9.2M last month
by Ben Verde Mar 1
These are the 30 top real estate agents in Hollywood right now
'The Hollywood Reporter' on Wednesday named Aaron Kirman, Fredrik Eklund and Jade Mills among the top 30 luxury agents working in Los Angeles right now