Zillow Showcase listings get marketing bump with analytics
The insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention
by Craig C. Rowe Apr 17
The website is just the start: SEO strategies for real estate
Marketing expert Jon Krabbe offers guidelines for ensuring that your website isn’t just beautiful — but also easy for potential clients to find
by Jon Krabbe Apr 4
7 real estate strategies that died in 2024 (but agents keep doing them)
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes
by Jimmy Burgess Feb 9
Fathom Realty is jumping on the bitcoin bandwagon
Parent company will invest up to half of its excess cash in the 'highly volatile' cryptocurrency to pave the way for enabling bitcoin payments for agents and customers at a later date
by Matt Carter Jan 30
Filters and links 'are dead' in Andy Florance's portal dream
In his latest Inman Interview, CoStar Group CEO Andy Florance talked about AI transforming residential portals from digital classifieds to highly-personalized home shopping platforms
by Marian McPherson Jan 23
Your spring real estate branding health power-up checklist
Refresh and rejuvenate your real estate brand just in time for spring with a branding health check-up from coach Darryl Davis
by Darryl Davis Dec 2
9 things ChatGPT can do for your real estate business for free
With these AI-driven strategies at your fingertips, coach Darryl Davis writes, the path to becoming a more successful and efficient real estate agent is clearer than ever
by Darryl Davis Nov 6
CoStar Group clinches another victory in theft of trade secrets suit
A California judge on Monday dismissed a pair of Move's computer fraud claims against CoStar Group and a former Realtor.com editor accused of stealing trade secrets
by Marian McPherson Oct 30
Realtor.com claims former editor violated federal act in new filing
The filing claims former Realtor.com editor James Kaminsky violated the 1986 Computer Fraud and Abuse Act when he accessed Move-owned files after being laid off
by Marian McPherson Oct 8
Boost your local SEO with unique, community-specific content
Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes
by David Marden Sep 25
Court denies Move's preliminary injunction in suit against CoStar
California District Judge George H. Wu declined Move's preliminary injunction request against CoStar on Monday, stating the portal failed to prove the risk of 'imminent, irreparable harm'
by Marian McPherson Sep 23
Reputation manager Real Grader lands Anywhere enterprise deal
Real Grader, a 2023 member of NAR REACH, offers a solution that measures the social reach of agents, as well as their impact on business research sites like Google My Business and LinkedIn
by Craig C. Rowe Aug 29
MaverickRE ushers in the era of AI sales coaching: Tech Review
MaverickRE uses AI to help train and analyze the performance of real estate sales professionals
by Craig C. Rowe Jul 19
Ultimate SEO guide to promote your profile, master your market
Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition
by Marci James Jul 1
24 innovative video content ideas (with real-world examples)
Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field
by Jimmy Burgess Jun 21