SEO made simple: 2 main things agents should focus on
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
by Kate Hulbert Jul 29
Make life easier by recycling! 10 ways to reuse evergreen content
You spend a lot of time creating great content, make sure you’re reusing and repurposing to get the most mileage from it.
by Jay Thompson Apr 6
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
How to blog your way through more website traffic
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
by Eric Eltzholtz Dec 28
10 simple, thrifty ways to generate more Google leads
We all know that page views often translate into more leads and commissions for your business. So, here are a few tips to help you generate more views for your website, posts and videos with little or no cost
by Bernice Ross Oct 7
Google Ads is key to your online presence — here's how it works
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
by Ben Mizes Sep 24
Want to ramp up new business? Leverage these digital platforms
As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic
by Elisha Israel Apr 30
35 tech terms today's real estate agents should know
What does GPT mean? What's blockchain, really? Use this evolving list to sound smarter at your next mastermind meeting
by Craig C. Rowe Apr 22
Dear Marketing Mastermind: How can I make an impact online quickly?
Opinion
Want to reboot your brand in 2020? Here are some of the best ways to reintroduce yourself to the market, both online and IRL
by Christy Murdock Jan 14
This broker-owned website toolkit builds SEO-focused websites for agents
IDXSEO is a website building toolkit for agents and brokers who want to build their own IDX and RETS-compliant website
by Craig C. Rowe Jan 3
16 things newbies should do in a slow selling season
Worried about the winter slump? Here are some things to keep you busy — and to prepare you for the spring market
by Troy Palmquist Dec 2
Dear Marketing Mastermind: What content should be on my website?
As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content
by Christy Murdock Nov 12