The Coldwell Banker CMO discussed with Inman highlights from the company's Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O'Neal
This year's event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses
The 31,000-square-foot complex that O'Neal bought in 1993 was first listed for $28M in 2018
Originally listed for $28M, the 31,000-square-foot Isleworth property is now asking $19.5M