Coldwell Banker's 'Dream' ad campaign revs up the competition
The refreshed campaign features a 'Move Meter Match-Up' extension that will encourage NFL game viewers on streaming services to compare cities of different teams from a real estate angle
by Lillian Dickerson Aug 22
Is it worth it? 10 common marketing metrics and how they measure up
These are the metrics you should watch and the ones you can forget
by Jessi Healey Mar 8
Douglas Elliman launches agent influencer-assisted ad campaign
The brokerage is launching a new ad campaign starting on Wednesday with the help of its celebrity agents like Fredrik Eklund, The Altman Brothers and Tracy Tutor
by Lillian Dickerson Feb 24
5 social media advertising strategies for the modern real estate pro
Practically everyone uses social media — can you afford to ignore it in your real estate marketing?
by Alana Gaddis Oct 2
5 real estate marketing trends defining 2017
Connect better with your network through personalization and social media advertising
by Brandon Doyle Aug 17
Homes.com unveils Uber-like lead-gen tech
Listing portal's social media ads and rapid-response tech resemble Zillow offerings
by Teke Wiggin Nov 4
Podcast: 10 things no one tells you about lead generation (part 2)
The truth about the most important system in your business
6 components of a cohesive content marketing strategy
How to reach and nurture potential clients
by Sarah Jacquier Jul 26