At NAR's midyear conference, Kevin Sears told brokers he was 'cautiously optimistic' about improving the trade group's relationship with the antitrust enforcer
From branding basics to social media hacks, marketing expert Alyssa Stalker shares how to create marketing that feels like you and stands out
From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down
Relationships can lead to referrals, which can lead to revenue, Nikki Beauchamp writes. It all starts with the right network. Here's how to grow yours
From shopping to video to ads, Google’s updates signal a major shift in how brands — and agents — connect with their audiences. Digital marketing expert Jessi Healey breaks it down
New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market
Angel Nicolas, Tiffany McQuaid and Jonathan Vega's different approaches to the marketing tactic show there's no one-size-fits-all approach when it comes to finding success through social media
Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
Consistent action focused on the right activities translates into professional success
Jessi Healey breaks down Meta’s new AI app, Instagram’s creative updates, and the fine line between funny and flop when brands go viral
As the Texas legislature moves to undermine NAR's Code of Ethics, it's time to think about your messaging moving forward
Curious what your competition is consuming? Inman Service Editor Dani Vanderboegh rounds up the top trending topics, smart strategies and sage advice of the year as chosen by our readers
In a competitive market, these simple but powerful strategies from Alyssa Stalker can help agents boost visibility, grow engagement and generate real leads without feeling stretched thin