Perfectionism is stopping your social media success: Katie Lance
In her Inman Connect session, the Get Social Smart Academy CEO explains the power of thoughtful planning, daily engagement and authenticity when creating a social media strategy
by Marian McPherson Nov 1
The activity with best ROI? It's old-school networking, Intel poll shows
Agents are doubling down on networking to drive business in tough times, according to results from the Inman Intel Index, excerpts of which are available to Select subscribers for the first time
by Lillian Dickerson Oct 25
David Marine on AI, storytelling and being 'dunked' by Shaq at Gen Blue
The Coldwell Banker CMO discussed with Inman highlights from the company's Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O'Neal
by Lillian Dickerson Oct 19
Keep 'em separated. Why personal beliefs and Code of Ethics don't mix
Opinion
Leigh Brown's application to run for NAR's upcoming  First VP position was rejected due to her social media activity. With eyes everywhere, this is a real lesson for all agents to learn from
by Rachael Hite Oct 18
Glennda Baker and her 'Diamond Squad' head to Coldwell Banker
The Atlanta-based broker is leaving Ansley Real Estate with Christie’s International and taking her team, known as 'The Diamond Squad,' along with her to Coldwell Banker Realty, Inman has learned
by Marian McPherson Oct 12
5 fresh, must-try ChatGPT strategies for next-level results
Artificial intelligence tools like ChatGPT provide unprecedented leverage when you know how to use them effectively. Jimmy Burgess and Andy Beal discuss how to use ChatGPT to the fullest
by Jimmy Burgess Sep 28
Investors coalesce around #Retwit as Re-convene returns to California
As Re-convene returns to Santa Monica this week, investors nationwide will be following along on Twitter, where an enthusiastic community of investors has leaned into social media in a big way
by Taylor Anderson Sep 26
How to keep social media from becoming all-consuming
Feel like you have to be everywhere all the time? Studies show too much social media is bad for you. Here’s how indie broker Pam Blair keeps a healthy relationship with her feed
by Pam Blair Sep 25
Josh Flagg and partners form media company Estate Media
The real estate media company will aim for coverage that bridges the gap between hard, industry-focused outlets and the swath of popular reality TV programs that have hit the industry recently
by Lillian Dickerson Sep 22
Compass adds new AI marketing tool to its tech platform
The new tool comes during a year of heightened interest in artificial intelligence. It'll help agents write listing descriptions, craft social media posts and more
by Jim Dalrymple II Sep 15
Which is better for Instagram posts: Just listed or just sold?
This week, Sue 'Pinky' Benson shares her insights into creating more relevant, engaging content for your Instagram followers
by Sue Benson Sep 15
Who should I follow on Instagram for real estate posts?
Every week Sue 'Pinky' Benson answers your most pressing Instagram questions. This week, she's helping you find a new real estate account to follow for inspiration
by Sue Benson Sep 8
Real estate's reputation is taking a beating. Blame NAR and reality TV
Opinion
From unrealistic portrayals on reality TV to NAR's unfolding scandal, the industry's reputation will suffer until consumers are offered a better deal, writes NextHome broker-owner Edward Svec
by Edward Svec Sep 6
'$100K jail cell': Social media drags price point of Texas tiny homes
Is this mini-floorplan a sign of 'shrinkflation' in housing? This month, the internet weighed in on Lennar's idea of affordability at a tiny-home community in San Antonio
by Daniel Houston Aug 31
Facebook referral groups are a joke. Here's how to improve them
Opinion
Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Inman contributor Sue Benson. But fear not! There's a better way for agents to collaborate
by Sue Benson Aug 23