Investors coalesce around #Retwit as Re-convene returns to California
As Re-convene returns to Santa Monica this week, investors nationwide will be following along on Twitter, where an enthusiastic community of investors has leaned into social media in a big way
by Taylor Anderson Sep 26
How to keep social media from becoming all-consuming
Feel like you have to be everywhere all the time? Studies show too much social media is bad for you. Here’s how indie broker Pam Blair keeps a healthy relationship with her feed
by Pam Blair Sep 25
Josh Flagg and partners form media company Estate Media
The real estate media company will aim for coverage that bridges the gap between hard, industry-focused outlets and the swath of popular reality TV programs that have hit the industry recently
by Lillian Dickerson Sep 22
Compass adds new AI marketing tool to its tech platform
The new tool comes during a year of heightened interest in artificial intelligence. It'll help agents write listing descriptions, craft social media posts and more
by Jim Dalrymple II Sep 15
Which is better for Instagram posts: Just listed or just sold?
This week, Sue 'Pinky' Benson shares her insights into creating more relevant, engaging content for your Instagram followers
by Sue Benson Sep 15
Who should I follow on Instagram for real estate posts?
Every week Sue 'Pinky' Benson answers your most pressing Instagram questions. This week, she's helping you find a new real estate account to follow for inspiration
by Sue Benson Sep 8
Real estate's reputation is taking a beating. Blame NAR and reality TV
Opinion
From unrealistic portrayals on reality TV to NAR's unfolding scandal, the industry's reputation will suffer until consumers are offered a better deal, writes NextHome broker-owner Edward Svec
by Edward Svec Sep 6
'$100K jail cell': Social media drags price point of Texas tiny homes
Is this mini-floorplan a sign of 'shrinkflation' in housing? This month, the internet weighed in on Lennar's idea of affordability at a tiny-home community in San Antonio
by Daniel Houston Aug 31
Facebook referral groups are a joke. Here's how to improve them
Opinion
Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Inman contributor Sue Benson. But fear not! There's a better way for agents to collaborate
by Sue Benson Aug 23
Glennda Baker is recognized by her stars anywhere. That's the point
Brokerages need agents and their personal brands more than agents need the backing of brokerage brands, Baker argued at Inman Connect. 'My name is Glennda Baker, and I am a brand'
by Lillian Dickerson Aug 10
Katie Lance: ‘We’re in a big moment with ChatGPT and AI’
At ICLV, the social media consultant offered a prescription for using AI and ChatGPT in your real estate business, from marketing to customer service to automated lead gen
by Christy Murdock Aug 9
Leverage AI for your social strategy in 2024 — but maintain authenticity
The AI revolution is officially upon us. There's a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect
Share your Inman experience. It's an investment in your business
Sharing your Inman experience, or any real estate conference for that matter, on social media is actually a smart move
by Karen Stone Aug 8
An 'entire neighborhood' for sale? Let's unpack that viral TikTok video
A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker's claim that an 'entire neighborhood' was about to hit the market
by Jim Dalrymple II Aug 2
Timothy Di Prizito joins AKG | Christie's International Real Estate
The former GM of Joyce Rey's team at Coldwell Banker said he is ready to spread his wings and likes what he sees when it comes to Aaron Kirman's success, Di Prizito exclusively told Inman