Aaron Kirman says he's 100% in alignment with Reffkin on fighting the industry's status quo
The luxury broker said he's all about seller and agent choice
by Lillian Dickerson Mar 18
James Harris Breezy
Troy Palmquist and James Harris talk build potential, deal flow and developer-friendly data
by Troy Palmquist Mar 17
Here's our top marketing advice of 2026 (so far)
Here are the top-read stories of this year so far — all about marketing
by Dani Vanderboegh Mar 17
online visibility
Check out these no-nonsense tips that'll help you and your real estate business stand out online
private listings
Opinion
More buyers likely means a higher price in a shorter amount of time
by Bernice Ross Mar 11
The internet says agents are doomed (again). Here’s what’s actually happening
Social media says real estate agents are finished. The reality is more nuanced
by Nick Pipitone Mar 10
OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 
Headlines show how perception shifts online and what to know about storytelling and risk
by Jessi Healey Mar 7
The real story of the MLS, and why fragmentation will hurt us all
Leigh Brown on MLS fragmentation, cooperation and why real estate history matters now
social media marketing
Social media is about documenting your market, your land and your lifestyle
by Latham Jenkins Mar 3
Olympic backlash and brand pivots spotlight the power of perception
From a viral locker room moment to a streaming fandom and a campaign forced to adapt mid-Games, recent flashpoints show why credibility now hinges on timing, tone and follow-through
by Jessi Healey Feb 28
Arizona family wins Redfin's $1M home in digital scavenger hunt
An Arizona man, his wife and their 7-month-old daughter have won Redfin's Great American Home Search, a contest to locate and win a $1M home, which Redfin launched on Super Bowl Sunday
by Lillian Dickerson Feb 26
kiss principle for real estate
'Keeping it simple' is an essential principle for real estate success. Find out how broker-owner Joey Conner puts it into practice for better recruiting and retention
by Joey Conner Feb 25
Stuck in a rut? Pros urge agents to do lead gen with a human touch
With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell
by Lillian Dickerson Feb 24
ChatGPT tests ads, Meta restructures messaging and AI reshapes search visibility
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
by Jessi Healey Feb 21
Why Opendoor is suddenly lighting up real estate social media
Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content
by Nick Pipitone Feb 20