'Keeping it simple' is an essential principle for real estate success. Find out how broker-owner Joey Conner puts it into practice for better recruiting and retention
With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content
A performance on live TV quickly turned into a full-scale social moment, pushing platforms and audiences alike toward more participation, Jessi Healey writes
Paul Benson of Engel & Völkers Gestalt Group said relentless marketing, extreme responsiveness and deep knowledge of his local market have helped him succeed in sales and leadership
As ad slots hit record prices, brands from real estate to delivery are using the Big Game to prime digital algorithms, build sustained relevance and turn visibility into credibility for the long haul
Shifting to a new platform isn’t about where you show up, Audie Chamberlain writes. It's about whether your presence actually helps someone make real estate decisions
As Meta monetizes Threads and TikTok wobbles under new ownership, a notable lawsuit asks whether engagement-driven design has gone too far, Jessi Healey writes
In this episode, Power Real Estate Group's Jeffery Mcgonigle shares how he went from new agent crying in his car to leading one of the most productive teams in California with 160 agents
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them
That viral tax hack might tank your business, CFP Amanda Neely writes. Learn to tell the difference between entertainment and financial guidance and why follower count won't save you
Building a social media following is not the same as being a good advisor, and views don't always translate into effective representation, Jen Berbas writes
Super Bowl ads aren’t just competing with each other anymore, Jessi Healey writes. They reflect a broader shift across platforms, algorithms and media strategy, where visibility is earned
At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table