55+ buyers senior adults
The 55+ buyer is planning for a future that's not here yet
by Karen Light May 21
baby boomers moving surprises
Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients
by Bernice Ross Nov 17
help senior real estate clients
Finance expert Sofia Nadjibi, MBA, shares how real estate professionals can transform the downsizing experience for senior homeowners by blending empathy, strategy and smart financing
by Sofia Nadjibi Nov 13
Why most real estate blogs fail (and how to drive traffic with yours)
Marketing expert Jon Krabbe deconstructs the common mistakes you might be making and offers a smarter content plan for your blog
by Jon Krabbe Jul 30
Real Talk: Why the silver tsunami might crash before it crests
The recent One Big Beautiful Bill Act boasts many boons for real estate, but not for silver homeowners, Rachael Hite writes. Informed agents see the not-so-beautiful big picture
by Rachael Hite Jul 25
Real estate pros are leading an education revolution for seniors
Consistent outreach to seniors with value-added information can provide business benefits and a lasting legacy for knowledgeable real estate professionals, Nikki Buckelew writes
by Nikki Buckelew Jan 30
How real estate pros can adapt and prepare for the Silver Tsunami
Serving seniors starts with understanding their needs, desires and wants in real estate, and in terms of their lifestyle and goals, Engel & Völkers Americas' Stuart Siegel writes
by Stuart Siegel Nov 11
5 continuing education courses tailor-made for 2024
Keller Williams Head of Inclusion and Belonging Julia Lashay Israel shares her top picks for certifications, designations and resources that are perfect for the new year
5 certifications and designations tailor-made for the 2023 market
Earning a designation or certification in the real estate industry helps distinguish you from other professionals, demonstrating your specialized knowledge and expertise to both peers and clients
Forget what you know about retirees. Here's what they're looking for now
Opinion
Don't be discouraged if your newly retired homebuyer clients are taking their time. These clients know what they want and are willing to wait for the perfect home
by Luke Babich Jul 7
How to become an inclusive Realtor: NAR certifications, designations, resources
Not sure how to grow your knowledge and familiarize yourself with contemporary perspectives? These courses are a great place to start
by Christy Murdock Feb 16
15 smart side hustles for real estate agents right now
Incorporate these 15 side gigs into your business plan to keep you afloat
by Christy Murdock Dec 10
Thinking of making seniors your niche? Here's 5 tips from experts
The industry’s best SRES professionals weigh in on the challenges — and rewards — of working with this often overlooked demographic
by Christy Murdock Mar 7
Want to rise above your competition? Try these 5 pro moves
Position yourself as the expert, sharpen your saw, participate, be a quality leader, and take time to rest
by Alissa Gardner May 23