The industry veteran just published her 1st book, which aims to help agents find their niche
While 70% of Realtors compete for the same listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes
Jimmy Burgess and digital marketing expert Josh Ries break down a system for creating multiple marketing opportunities from each open house
When you think about who you’re speaking to and what they want to hear, The Agency's Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
Households with school-age children will account for 22.5% of all home sales over the next 10 months, according to analytics firm TKI's latest predictive report. Here's how to market to them
SmartZip will use funds to 'aggressively' ramp up sales and marketing
Agents can target potential clients by specific ZIP codes, proximity to listings