RealForce gives marketing teams agency-level power: Tech Review
Essentially a digital advertising agency, it blends ad creation, network selection, budgeting, performance
by Craig C. Rowe Jan 24
Pre-list market insight underpins Lynn's agent pitch: Tech Review
Lynn's value prop rests on owners publishing their home to its user community for feedback on potential market value
by Craig C. Rowe Aug 23
MaverickRE ushers in the era of AI sales coaching: Tech Review
MaverickRE uses AI to help train and analyze the performance of real estate sales professionals
by Craig C. Rowe Jul 19
Team features add flexibility to StackWrap: Tech Review Update
Multiple integrations allow StackWrap to help the industry make sense of its own technology
by Craig C. Rowe Jun 21
Reorzo's location marketing solution needs to find itself first: Tech Review
Reorzo integrates with Wordpress to deliver an AI chatbot, location-specific marketing reports and web pages
by Craig C. Rowe Dec 29
Mobile-first marketing standout Rechat emphasizes collaboration, strategy: Tech Review
Rechat does a lot of what a lot of other apps do separately, consolidating a tech-stack for tech-savvy brokers wanting to provide a single point solution for lead nurture, brand-building, sales support and lightweight deal management.
by Craig C. Rowe Sep 8
Associations can be managed better, and AgentBook can help them do it: Tech Review
If the multiple listing service (universally speaking) wants to do more than merely exist, especially in the wake of much smarter search and consumer-facing home shopping experiences, those above them need to do more
by Craig C. Rowe Jul 14
Fello excels in database engagement: Tech Review Update
Opinion
Shifting from iBuyer offers, Fello's database management, flexibility and sales approach explain its rapid adoption
by Craig C. Rowe Feb 3
Lone Wolf enhances deal making with digital forms overhaul: Tech Review
Opinion
If one was to strip away all the surface-level bells and whistles of this software, or from other good industry examples, you would find that its true intent is to shrink the time it takes to do business
by Craig C. Rowe Jun 24
Alternative brokerage Torii is innovating home search management: Tech Review
Opinion
Not a third-party portal or mere value-add, the company's Homebuyer Dashboard serves as the primary connecting tissue between Torii agents and their clients
by Craig C. Rowe Apr 11
New video app Playhouse hopes to make listing content go viral: Tech Review
Opinion
Playhouse offers agents a sharp, capable tool to promote listing inventory at very little cost
by Craig C. Rowe Apr 7
Want to reach buyers in your listings? Ask Alexa to open Realty Voice
A new player in the voice-activated internet space for real estate, Realty Voice can be placed in listings to help buyers learn more and sellers hear market updates from their agent.
by Craig C. Rowe Dec 6
Make commissions and transactions easy to handle with Brokermint
Few brokerage management solutions can offer this kind of feature set in a package so easy to use
by Craig C. Rowe Aug 10
Beycome aims for the agent-less transaction -- does it have legs?
Opinion
Transaction platform lets buyers and sellers communicate directly on home sales
by Craig C. Rowe Apr 21
What WellcomeMat, a real estate listing video manager, has over YouTube
Software provides brokerages a robust way to manage, market and measure video content
by Craig C. Rowe Mar 22