An 'entire neighborhood' for sale? Let's unpack that viral TikTok video
A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker's claim that an 'entire neighborhood' was about to hit the market
by Jim Dalrymple II Aug 2
Trophy properties are all the rage right now, Jonathan Spears says
Ahead of his appearance at Inman Luxury Connect, the Spears Group founder told Inman demand for trophy properties or highly unique listings is at an all-time high throughout North Florida
by Lillian Dickerson Jul 31
Leads not biting this summer? Enter The Triangle Method
Inspired by this summer's hottest TikTok dating trend, trainer Rachael Hite breaks communication down into 3 simple steps to start seeing results in your frosty pipeline
by Rachael Hite Jul 28
The Texas plan that could win even more new homeowners
High property taxes in Texas have in the past canceled out some of the state's affordability advantages. But political leaders are looking for ways to reduce homeowners' tax burden
by Jim Dalrymple II Jun 6
video
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here's how to do it
by Kyle Draper May 27
Spencer Rascoff
The portal's co-founder and former CEO also said that Zillow's impact includes creating tens of thousands of new 'super agents'
by Jim Dalrymple II May 25
From daydreams to dream homes: How Glennda Baker rose to the top
As a child, Baker and her single mom bounced around rentals until the Georgia native reached the 10th grade. Now, she helps make the dream of homeownership come true for people every day
Agent encounter with prowler amid digital home showing goes viral
Billings, Montana, real estate agent Alyssa Webb was taking a cellphone video of the vacant home during a tour with clients when she turned a corner and came face to face with the vagrant
by Ben Verde Apr 28
Sotheby's unveils new brand ad campaign for post-pandemic era
'Nothing Compares to What's Next,' developed with design agency Huge, builds on the firm's 2021 campaign, positioning clients for a hopeful new era working with a Sotheby's agent
by Lillian Dickerson Apr 26
Glennda Baker's recipe to shine on social media with short-form video
Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than 3 years
by Claire Buzzanca Apr 25
Here's every AI platform real estate agents need to know about in 2023
Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there's so much more to explore
by Jim Dalrymple II Apr 24
This agent got a job from TikToking. Steal 11 of his social media tips now
Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International's Ultra Luxury division took notice. Now he's sharing his tips to land a promotion with Inman readers
by Lillian Dickerson Apr 21
Barbara Corcoran under fire for 'I love firing people on Friday' remark
The 'Shark Tank' star has received criticism for her seemingly gleeful remarks about terminating employees at the end of the week while making an appearance on 'The Diary of a CEO' podcast
by Lillian Dickerson Apr 17
Bots can create almost any image. Here's what agents should know
Artificial intelligence tools such as DALL-E 2 and Midjourney are revolutionizing visual content. They also present agents with unprecedented opportunities
by Jim Dalrymple II Apr 17
Which social media platform should you choose
A practical framework for agents navigating platform uncertainty
by Jessi Healey Mar 24