Zillow-Matterport breakup
Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floor plan platform on Zillow doesn’t have to upend their marketing plan
by Troy Palmquist Oct 27
An image of someone googling something to represent Google Business Profile mistakes real estate agents often make.
Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence 
by Troy Palmquist Oct 20
How to give children a voice in the real estate process
Troy Palmquist talks with Texas real estate professional Ashley Willis about her book series and activity guide designed to help kids navigate the moving process
by Troy Palmquist Oct 9
A tsunami hitting a marina and boat to symbolize real estate consolidation 2025.
Opinion
From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next
by Troy Palmquist Oct 3
event
Opinion
Troy Palmquist looks at the Nevada Realtors’ NVision Summit as an example of how associations can put on high-caliber professional development events
by Troy Palmquist Sep 29
An image that says Top 10 to represent the top 10 how-tos of 2025.
In celebration of Back to Basics Month, and to arm you with all the tips and tricks your colleagues have already read, our editors rounded up the top how-tos of the year. Catch up, or get left behind
by Dani Vanderboegh Sep 10
An silhouette of a man and a woman arguing in front of a kitchen table to represent formulating counteroffers to a lowball offer and negotiating concessions.
Now that buyers have leverage, Troy Palmquist writes, counteroffers matter more. Here’s how to protect seller value and keep deals alive
by Troy Palmquist Aug 27
What you can learn from a world-renowned wedding photographer
Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship
by Troy Palmquist Aug 12
You’re leaving money on the table when you don’t know your numbers
Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses
by Troy Palmquist Jul 28
Can a $1 price tag get your lagging listing off the books? The Download
As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers
by Christy Murdock Jul 28
Conferences are goldmines (if you know how to film them)
Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences
by Troy Palmquist Jul 25
Stop telling agents what to say. Teach them how to talk instead
Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective
by Troy Palmquist Jul 24
Stop calling this a buyer’s market. We're not there yet
Troy Palmquist talks with Jordan Levine, SVP and chief economist at California Association of Realtors, to answer the question, ‘Are we really in a buyer’s market?’
by Troy Palmquist Jul 22
Everything old is new(?) again when it comes to marketing your listings
As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog
by Troy Palmquist Jul 21
Industry pros weigh in on visibility, gatekeeping and real estate 'Armageddon': The Download
Leaders across the brokerage landscape had thoughts on the private listings debate, and they weren't shy about sharing them
by Christy Murdock Jul 13