Price, cost and value: You (and your clients) should be looking at all 3
While often used interchangeably, these three factors speak to different aspects of your business — and your clients’ decision-making process
by Troy Palmquist Jun 10
State Farm exits California homeowners' insurance market
Inflation, construction costs and intensifying wildfire seasons pushed State Farm to stop taking new homeowners' insurance applications in California, the insurance giant announced Friday
by Marian McPherson May 31
Find your superpower so you can save your business
In a time of cynicism and negativity, superhero movies are more popular than ever. Here’s how to become the hero in your own life and in your business
by Troy Palmquist May 29
How am I ever going to land my 1st listing?
Opinion
Although new agents worry about contracts and contingencies, their real focus needs to be on lead gen for that all-important first listing
by Christy Murdock May 16
Are you more honest than a used car salesman?
You’ve heard the analogy used a million times, but is it accurate? Broker Troy Palmquist examines the very real differences between real estate agents and car salespeople
by Troy Palmquist May 15
Unleashing the trolls: Unpacking the wild world of online comments
If you don’t have something nice to say, go ahead and say it anyway
by Troy Palmquist May 6
5 tips to make your mission statement more meaningful
Expressing your organization's values can feel like a team-building exercise or corporate technicality, but it’s central to ensuring that everyone understands what matters most
by Troy Palmquist Apr 6
No, it's not 2008: How to talk to your clients about Silicon Valley Bank
Opinion
The meltdown of Silicon Valley Bank sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market
by Troy Palmquist Mar 13
Is your trash talk violating the Code of Ethics?
Opinion
Be careful with your words when talking about competitors or sharing issues about your broker. Article 15 asks you to stay mindful to not break the Code of Ethics
by Troy Palmquist Feb 8
Team structures are absolute nonsense: The Real Word
Opinion
This week, Byron Lazine and Nicole White are talking about teams, teamerages, and expansion teams and their effect on rankings, how agents can help buyers obtain down payment assistance, plus topics from left, middle and right
by Byron Lazine Dec 22
Team structures are a trainwreck. Here's why it's ruining rankings
Opinion
Are some of the biggest teams in the industry really brokerages or teamerages (or vice versa) and how does that affect the way they’re ranked? Before the 2023 rankings come out, let's get this figured out
by Troy Palmquist Dec 20
Lesson Learned: Mindset and relationships are key to your success
Find out how Lancaster, California, agent Christina 'Queen' Stratford learned that staying positive and connected is a winning combination
by Troy Palmquist Nov 28
Your 13-point brokerage exit checklist
If you're considering switching brokerages, now might be the ideal time to plan and make your move. Here’s how to do it correctly to ensure the transition is a positive one
by Troy Palmquist Nov 15
It's the disruption, stupid! Redfin Now and the end of iBuying as we know it
Opinion
As Redfin winds down its operations, Opendoor and Offerpad are the last ones left for the most part — and they're both struggling. Was iBuying a flash in the pan or is everyone simply looking in the wrong direction?
by Troy Palmquist Nov 10
It's time for the mortgage industry to create meaningful options for homebuyers
Opinion
While mortgage companies go all-in on layoffs and bemoan the state of the industry, they’re failing to provide truly helpful solutions that would reassure buyers and get them into homes
by Troy Palmquist Oct 18