The price isn’t right? How to talk sellers through their concerns
Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing
by Darryl Davis Jun 20
7 real estate problems agents face — and how to crush them like a pro
When you hit a bump in the road in your real estate career, you'll know how to handle it and push through with these tips from coach Darryl Davis
by Darryl Davis Jun 16
Trending: Agents, it’s time to show your face (and find your voice)
From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down
by Jessi Healey Jun 1
Trending: National parks get spicy, TikTok gets inclusive
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down
by Jessi Healey May 18
Trending: Fewer humans, more messages and maybe a Reels app?
Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world
by Jessi Healey Apr 27
How to leverage YouTube to go from contact to contract in 17 days
Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days
by Jimmy Burgess Apr 24
NYC agent, YouTuber charged with attempted murder of police officer
Erik Van Conover, a YouTube personality known for showcasing luxury properties, has amassed over 2.76M subscribers. Now, he's making headlines for an attempted murder charge
by Richelle Hammiel Mar 24
Trending: Community Chats, TikTok photos and LinkedIn video
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for agents and brands
by Jessi Healey Mar 14
Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky
From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement
by Jessi Healey Feb 28
Trending: Duo’s demise, dislikes and the cost of comparison
Social media keeps us connected, but at what cost? From Instagram’s new 'dislike' button to the pressure of constant comparison, platforms continue to shape how we see ourselves
by Jessi Healey Feb 20
Logic and emotion: 2 approaches that get buyers off the fence 
When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes
by Darryl Davis Feb 12
RealForce gives marketing teams agency-level power: Tech Review
Essentially a digital advertising agency, it blends ad creation, network selection, budgeting, performance
by Craig C. Rowe Jan 24
Agents on social media in 2025: 'Just get out there and record'
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media
by Lillian Dickerson Jan 22
Trending: Seeing Red (Book) and getting flashy on Bluesky
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
by Jessi Healey Jan 21
Why raising your EQ, or emotional intelligence, is a must
Enhancing your emotional intelligence isn't just about becoming a better professional, coach Darryl Davis writes; it’s about evolving into a more effective and understanding human being
by Darryl Davis Nov 29