youtube

Many real estate agents are seeing tremendous value gained by implementing video in their business. Much of that "video following" revolves around having an active YouTube channel, which makes sense as this medium of communication reaches more Americ...

MyReelty is a video and visual creative services marketplace for real estate agents ......

Creating video isn't an option when it comes to successful marketing for real estate agents -- it's a necessity. Here are 3 things you need to overcome ......

A successful North Carolina agent once had a client who, after a two-hour listing presentation, told him that he wanted to think about his decision. The agent said “OK” and went into the client’s living room, sat down and turned on the TV. When...

Ivan Estrada is known for his monthly YouTube videos, The Real Estate Minute, which he has been creating for four years and rack up thousands of views. Here he shares the mistake he made before finding his sweet spot with the video series and how to ...

“If you were to create a 90-day 'road map' for brand new agents, what would you make sure to include?” Kristen Long, Realtor with Re/Max Realty Associates Chicago recently posed this question in Lab Coat Agents. ......

Creating video can be a daunting task for real estate agents. But with YouTube's Director app, it's a no-brainer. Peter Lorimer of PLG Estates shares the attributes of the YouTube app and why agents should use it ......

So you've been in the business a while and have found relative success. Despite your vast number of years in real estate, there are a few items on the to-do list you might just be skipping over ......

Why is it that the most effective applications and marketing tools are often the most simple to understand? When I meet with real estate agents on a daily basis, they tell me that easy to understand marketing concepts resonate best with them ......

When it comes to personal branding, I’m sure you’ve heard enough about quality headshots, business cards and logo design to last a lifetime. Personal branding might not be the first thing that comes to mind when you think about growing your busin...

If you are a real estate professional, you’ve probably been advised to embrace social media marketing. It’s a powerful way to build your reputation in your market and meet colleagues and prospects ......

Now that I have come down from cloud nine, I have watched and rewatched (admittedly several times) Gary Vaynerchuk’s keynote speech at Inman Connect (and NOT just because he professed his love for me at time stamp 1:22). I really wanted to delve in...

I have a confession to make: I don’t attend Inman Connect to connect. At least, not in the sense that most people mean. As the marketing director for an industry vendor, my day-in, day-out job is to educate real estate agents. When I come to Inman ...

Video is shared 1,200 percent more times than links and text combined, and it drives a 157 percent increase in organic traffic from search engines. A powerful marketing tool, video is one of, if not the most, engaging form of content used today ......

When you call and say, "Hey, I do this; let's get together and see if we can help each other," do you know how many other times that person has received the same call from your competitors? Too many ......

If you’re reading this, there’s a good chance that you’re a real estate agent. There’s also a good chance that you know how to sell a home. You’re good at person-to-person interactions, and you can show buyers everything there is to love in...

In part 1, we dealt with the question, “Do we really need to do video?” The conclusion was, “Yes, I think the ground has shifted, and we need to jump." OK, so, we are willing to jump, but in what direction? What's the next step? How do videos g...

We just finished remodeling our website: new photos, new apps, new blog posts. A little video content seemed like a natural addition. Below, you'll find the story of how a "little video” turned out to be not so little at all. Big decisions, doubts,...