5 free marketing tricks for your next listing

5 free marketing tricks for your next listing

As real estate agents, we all know that a big part of getting a property sold as quickly as possible is generating maximum exposure. This is why we all love MLS -- it does so much of the heavy lifting for us.  ......
By Brandon Jones | Thursday, January 18, 2018
How to market real estate like a Kardashian

How to market real estate like a Kardashian

Chances are, unless you’ve been living under a rock, you’ve heard of the Kardashian’s. Maybe you even "keep up with them" on the sly ......
By Chastin Miles | Tuesday, December 5, 2017
When business is sluggish: 10 to-dos for the slow season

When business is sluggish: 10 to-dos for the slow season

No matter how great of a year it's been, inevitably, business will slow down at some point, due to weather, holidays or the market. What's an agent to do with all that free time ......
By Teresa Boardman | Thursday, October 12, 2017
Achieve profile perfection on Snapchat, LinkedIn, YouTube and Google Plus

Achieve profile perfection on Snapchat, LinkedIn, YouTube and Google Plus

In my last post, I covered the basics for setting up a social media profile on Facebook, Instagram and Twitter and promised to cover the remaining platforms in a follow-up article ......
By Laura Ure | Tuesday, September 5, 2017
Two student-aged girls looking at a computer together 10 things you should know about millennials to reach more prospects

10 things you should know about millennials to reach more prospects

It seems that the housing market is experiencing a major shift that is sure to impact the future of real estate for at least another 10 years. As of 2016, millennial first-time buyers have surpassed Gen Xers and baby boomers. Millennials, born betwe...
By Grant Findlay-Shirras | Wednesday, August 16, 2017
3 ways to generate leads from video

3 ways to generate leads from video

Video can elevate your branding, spark conversations and even generate new business. It's no longer the future of real estate marketing. It’s how people today are consuming information, and it's quickly becoming the preferred form of content ......
By Heather Flack | Wednesday, August 2, 2017
How to grow a real estate YouTube audience in 5 easy steps

How to grow a real estate YouTube audience in 5 easy steps

Many real estate agents are seeing tremendous value gained by implementing video in their business. Much of that "video following" revolves around having an active YouTube channel, which makes sense as this medium of communication reaches more Americ...
By Wade Vander Molen | Thursday, July 20, 2017
Can MyReelty broker the YouTube of listing videos?

Can MyReelty broker the YouTube of listing videos?

MyReelty is a video and visual creative services marketplace for real estate agents ......
By Craig C. Rowe | Friday, June 30, 2017
3 things you need to stop overthinking when creating video

3 things you need to stop overthinking when creating video

Creating video isn't an option when it comes to successful marketing for real estate agents -- it's a necessity. Here are 3 things you need to overcome ......
By Jordan Scheltgen | Wednesday, June 28, 2017
Special Report: How to master the listing presentation

Special Report: How to master the listing presentation

A successful North Carolina agent once had a client who, after a two-hour listing presentation, told him that he wanted to think about his decision. The agent said “OK” and went into the client’s living room, sat down and turned on the TV. When...
By Gill South | Thursday, May 4, 2017
YouTube and marketing intel from a real estate video master

YouTube and marketing intel from a real estate video master

Ivan Estrada is known for his monthly YouTube videos, The Real Estate Minute, which he has been creating for four years and rack up thousands of views. Here he shares the mistake he made before finding his sweet spot with the video series and how to ...
By Inman | Tuesday, April 11, 2017
A hand outlining a game plan on a chalkboard 15 winning strategies for the new agent playbook

15 winning strategies for the new agent playbook

“If you were to create a 90-day 'road map' for brand new agents, what would you make sure to include?” Kristen Long, Realtor with Re/Max Realty Associates Chicago recently posed this question in Lab Coat Agents. ......
By Debbie Biery | Tuesday, December 6, 2016
Why you should produce YouTube videos from your smartphone

Why you should produce YouTube videos from your smartphone

Creating video can be a daunting task for real estate agents. But with YouTube's Director app, it's a no-brainer. Peter Lorimer of PLG Estates shares the attributes of the YouTube app and why agents should use it ......
By Peter Lorimer | Wednesday, November 23, 2016
7 must-dos for even the most experienced agents

7 must-dos for even the most experienced agents

So you've been in the business a while and have found relative success. Despite your vast number of years in real estate, there are a few items on the to-do list you might just be skipping over ......
By Laura Ure | Monday, November 21, 2016
3 mobile apps you should download right now

3 mobile apps you should download right now

Why is it that the most effective applications and marketing tools are often the most simple to understand? When I meet with real estate agents on a daily basis, they tell me that easy to understand marketing concepts resonate best with them ......
By Wade Vander Molen | Thursday, October 27, 2016
The ultimate personal branding infographic: A-to-Z

The ultimate personal branding infographic: A-to-Z

When it comes to personal branding, I’m sure you’ve heard enough about quality headshots, business cards and logo design to last a lifetime. Personal branding might not be the first thing that comes to mind when you think about growing your busin...
By Seth Price | Monday, October 24, 2016
26 social media marketing tips the experts swear by

26 social media marketing tips the experts swear by

If you are a real estate professional, you’ve probably been advised to embrace social media marketing. It’s a powerful way to build your reputation in your market and meet colleagues and prospects ......
By Inman | Wednesday, October 19, 2016
Gary Vaynerchuk 3 jabs and a right hook later, my notes from Gary Vee

3 jabs and a right hook later, my notes from Gary Vee

Now that I have come down from cloud nine, I have watched and rewatched (admittedly several times) Gary Vaynerchuk’s keynote speech at Inman Connect (and NOT just because he professed his love for me at time stamp 1:22). I really wanted to delve in...
By Tracy Freeman | Thursday, August 18, 2016