Century 21 at 50: What’s in store for the brokerage’s golden year
As Century 21 approaches its 50th anniversary this year, the company faces unique challenges when it comes to technology and brand relevance
From critic to fanboy: How this NAR detractor turned
Opinion
Ever wonder what exactly the National Association of Realtors does for you? Here’s how I went from vocal critical blogger to NAR defender
by Jay Thompson Feb 24
Is CoStar a Zillow competitor? Of course it is
Opinion
As CoStar made a huge splash entering residential real estate with the purchase of Homesnap and Houses.com, many questions were left unanswered
by Jay Thompson Feb 10
Ticktock! 8 time-wasters agents should avoid
Opinion
Here’s a look at some of the biggest time-sucks real estate agents are up against in today’s world in hopes that you don't fall into these traps
by Jay Thompson Feb 3
9 questions everyone's asking about Zillow's IDX shift
Opinion
What does Zillow's IDX shift mean for you and your business? Here are the answers to all your lingering questions
by Jay Thompson Jan 29
How to get the most out of Clubhouse
Opinion
People are spending hours a day on Clubhouse. Why? What are they getting from it? Is Clubhouse a useful tool for building businesses or brands? Let’s dig into the invite-only platform so that you can get the most out of your time spent
by Jay Thompson Jan 20
It's not NAR's responsibility to discipline Capitol-storming Realtors
Opinion
Punishing those involved in the Capitol riots falls on the courts, the state departments of licensing and individual brokers, should they choose to
by Jay Thompson Jan 12
What the heck is Clubhouse? Here's the haps on this invite-only app
The iPhone-based app's invite-only and celebrity-endorsed status gives it an air of mystique, which is why people are begging for a way in. Here's what you need to know before giving it a whirl
by Jay Thompson Jan 6
It’s been an insane year — but we can still be thankful
Opinion
This trying year is almost over, and 2021 is around the corner. As tragic and horrific as the year has been, some good can come out of it. Let’s take a look back at 2020 and how we can still give thanks
by Jay Thompson Dec 30
Want to be an agent? 5 truths you should know first
Opinion
If you are an aspiring agent, or know someone who wants to join the ranks, here is a little food for thought on the highs, lows and everything in between
by Jay Thompson Dec 16
Stop the toxicity! 9 tips for avoiding bad behavior online
Opinion
When it comes to the few out there who are always angry, bitter and divisive — flush the toilet, and block them. No one has time or energy for toxic people
by Jay Thompson Dec 2
The DOJ-NAR lawsuit is good for us all
Opinion
These changes don't spell the end of anything. They provide consumers with information. Transparency, protecting your clients' interests and codifying best practices are all good things
by Jay Thompson Nov 20
‘Are the schools good?’ Why agents’ answers need to change
Opinion
Talking about schools can lead to steering — both intentional and unintentional. You must provide the same information on schools to every client, and NAR agrees
by Jay Thompson Nov 18
NAR ethics changes could 'blow up,' but pull the trigger anyway: Panelists
Speakers at Inman Connect Now on Thursday said the trade group should go ahead with changes that would crack down on discriminatory behavior and fix them as the need arises
by Andrea V. Brambila Nov 12
7 reasons real estate might not be for you
Opinion
Real estate isn't for everyone, but it's perfect for some. And it can be a remarkable career and life
by Jay Thompson Nov 11
Is Redfin’s job to make money or create positive change?
Opinion
If you think this suit only affects Redfin, think again. It has the potential to impact everyone in this industry
by Jay Thompson Nov 3
Not if but when: Why you should be preparing for commission compression now
Opinion
Consumer behavior, demand and expectations are going to reduce commissions — get ready
by Jay Thompson Oct 29
Choice is good! Why new methods of selling homes are a win-win
Opinion
Although no app is going to replace agents, the concern of disruption in the industry is real. And nothing seems to stoke those fears more than non-traditional ways of buying and selling a home
by Jay Thompson Oct 15
Agents, you’re missing the point with the Zillow news
Opinion
Wherever you get your business from, focusing on your clients will be far more fruitful than worrying about what Zillow or anyone else is doing
by Jay Thompson Sep 25
How to monitor your brand without spending major coin
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
by Jay Thompson Sep 1
'Coaching? I don’t need a coach!' Why agents turn down coaching
Coaching leads to higher performance, which is why so many agents swear by it. And yet, despite its many benefits, some still choose to forgo the practice. Here are three main reasons agents shy away from coaching
by Jay Thompson Aug 26
Do agents still need websites? Hell yes
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
by Jay Thompson Aug 12
Why iBuyers and Zestimates belong in your CMAs 
Opinion
Put your fear aside and help clients understand the pros and cons of iBuying and how Zestimates work
by Jay Thompson Aug 5
What real estate and hurricanes have in common
Opinion
Be the one to help educate and reassure your clients, be they young or old, first-time buyers or seasoned investors
by Jay Thompson Jul 29
Want more good buzz? 18 tips for boosting online reviews
Opinion
Make getting reviews part of your process, reply to all your reviews and reach the masses who use reviews to help them find a service provider
by Jay Thompson Jul 22
What a Compass IPO might mean for the company — and the industry
Opinion
There’s little doubt that Compass will go public eventually. How will that impact the tech-forward brokerage and the industry at large?
by Jay Thompson Jul 15
11 rules of engagement to avoid social media trouble
Opinion
Now is not the time to pull back on social media. Exercise caution, and follow these guidelines to keep your business above potential frays
by Jay Thompson Jul 8
The closing process is painful! Someone disrupt it already
Opinion
If electronic signatures can cement a purchase agreement, why can’t they be utilized for all the other closing documents? Doing that would, if nothing else, save the trees — and our sanity
by Jay Thompson Jul 1
Stop letting strangers into your listings! A call to end open houses
Opinion
The attack on Keller Williams agent Lenora Farrington is yet another poignant reminder of why we as an industry need to stop holding open houses immediately
by Jay Thompson Jun 24
Take your bigoted beliefs, and get the hell out of the industry
Opinion
Those of you who insist there aren’t systemic racism issues in this industry and country are almost as bad as the blatant racists. Your denial and burying your head in the sand simply enables this behavior
by Jay Thompson Jun 17
How my agent has been invaluable during this pandemic
Opinion
Don’t underestimate how difficult this time can be for your buyer or seller. Know your market, understand its nuances and be able to explain your contracts and addenda in plain English
by Jay Thompson Jun 10
How to cope with fear, uncertainty and doubt 
A little FUD is healthy, it’s when it becomes all-consuming that you have a problem
by Jay Thompson May 20
Stop, take a breath, and keep fear of change at bay
Opinion
When it comes to industry shifts, announcements and nonpandemic headlines, don't overreact and jump to conclusions. Instead, focus on understanding what today’s and tomorrow’s consumers demand
by Jay Thompson May 13
What buyers are up against in today's world
Opinion
Entering the homebuying space has certainly opened my eyes, maybe my experiences can help you be a better agent
by Jay Thompson May 6
Why being busy isn't the answer
In spending so much time at home, some people might be feeling the pressure to be productive and to do more. However, a constant state of busyness is not the only route to success and even more importantly, to fulfillment in life. Here's why
by Jay Thompson Apr 29
Finding the positive aspects of a pandemic 
Opinion
There is a once-in-a-lifetime opportunity here, a chance to make good from an ugly and painful situation
by Jay Thompson Apr 21