Do agents still need websites? Hell yes
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
by Jay Thompson Aug 12
Why iBuyers and Zestimates belong in your CMAs 
Opinion
Put your fear aside and help clients understand the pros and cons of iBuying and how Zestimates work
by Jay Thompson Aug 5
What real estate and hurricanes have in common
Opinion
Be the one to help educate and reassure your clients, be they young or old, first-time buyers or seasoned investors
by Jay Thompson Jul 29
Want more good buzz? 18 tips for boosting online reviews
Opinion
Make getting reviews part of your process, reply to all your reviews and reach the masses who use reviews to help them find a service provider
by Jay Thompson Jul 22
What a Compass IPO might mean for the company — and the industry
Opinion
There’s little doubt that Compass will go public eventually. How will that impact the tech-forward brokerage and the industry at large?
by Jay Thompson Jul 15
11 rules of engagement to avoid social media trouble
Opinion
Now is not the time to pull back on social media. Exercise caution, and follow these guidelines to keep your business above potential frays
by Jay Thompson Jul 8
The closing process is painful! Someone disrupt it already
Opinion
If electronic signatures can cement a purchase agreement, why can’t they be utilized for all the other closing documents? Doing that would, if nothing else, save the trees — and our sanity
by Jay Thompson Jul 1
Stop letting strangers into your listings! A call to end open houses
Opinion
The attack on Keller Williams agent Lenora Farrington is yet another poignant reminder of why we as an industry need to stop holding open houses immediately
by Jay Thompson Jun 24
Take your bigoted beliefs, and get the hell out of the industry
Opinion
Those of you who insist there aren’t systemic racism issues in this industry and country are almost as bad as the blatant racists. Your denial and burying your head in the sand simply enables this behavior
by Jay Thompson Jun 17
How my agent has been invaluable during this pandemic
Opinion
Don’t underestimate how difficult this time can be for your buyer or seller. Know your market, understand its nuances and be able to explain your contracts and addenda in plain English
by Jay Thompson Jun 10
How to cope with fear, uncertainty and doubt 
A little FUD is healthy, it’s when it becomes all-consuming that you have a problem
by Jay Thompson May 20
Stop, take a breath, and keep fear of change at bay
Opinion
When it comes to industry shifts, announcements and nonpandemic headlines, don't overreact and jump to conclusions. Instead, focus on understanding what today’s and tomorrow’s consumers demand
by Jay Thompson May 13
What buyers are up against in today's world
Opinion
Entering the homebuying space has certainly opened my eyes, maybe my experiences can help you be a better agent
by Jay Thompson May 6
Why being busy isn't the answer
In spending so much time at home, some people might be feeling the pressure to be productive and to do more. However, a constant state of busyness is not the only route to success and even more importantly, to fulfillment in life. Here's why
by Jay Thompson Apr 29
Finding the positive aspects of a pandemic 
Opinion
There is a once-in-a-lifetime opportunity here, a chance to make good from an ugly and painful situation
by Jay Thompson Apr 21
Shut up! Just focus on selling houses
Opinion
As hard as things might be right now, it doesn’t give anyone the right to be insensitive to fellow professionals
by Jay Thompson Apr 15
How to keep your Zoom calls free of lurkers
Don’t be afraid to use video conferencing tools, but understand how they work, how they can be abused, and how to minimize the nonsense and maximize the good
by Jay Thompson Apr 8
Let’s officially cancel April Fools’ Day
Opinion
Nothing about this situation is funny, and now is not the time. Instead, just go about your business like any other day on April 1
by Jay Thompson Mar 31
Industry torn on whether real estate is an essential service
At a time when people are staying home en masse to combat a global health crisis, many in the real estate industry question whether or not their jobs should be considered essential
by Lillian Dickerson Mar 27