9 shortcuts to becoming a neighborhood expert clients want to work with
How does one go about learning their market? Whether you are brand new to the business or have been around since time immemorial, here are a few tips to help you stay ahead of a rapidly changing market — and your clients
by Jay Thompson Sep 21
Commission rebates: 'Oh, hell no'
Opinion
Agents flock to Facebook groups to find answers to commission objections only to find a lot of useless chatter. Here's a breakdown of the most common handlers and what works
by Jay Thompson Sep 28
Why listing feedback is a terrible idea
Opinion
It’s a bad move for your clients, the buyer’s agent and your career. Here's why
by Jay Thompson Oct 6
Tech will never replace agents. Here's why
Opinion
Real estate agents do things that only a human mind, human touch, understanding and empathy can achieve
by Jay Thompson Oct 12
‘How do I talk my buyers into paying more?’ That's easy — don't!
Opinion
Here's why that’s a terrible question and agents need to stop asking for (and giving) advice on Facebook
by Jay Thompson Nov 2
Home showings don't equal procuring cause. Here's why
Opinion
Read the arbitration manual. Review the questions on the arbitration worksheet. And please, stop proclaiming that simply showing a home entitles you to compensation. It doesn't work that way
by Jay Thompson Nov 9
Claiming your services are 'free' is misleading — at best
Opinion
If proclaiming your services as free is the best way for you to get business, you might be in the wrong business
by Jay Thompson Nov 16
How to find happiness in real estate? Do what you love
Opinion
They say if you love what you do, you'll never work a day in your life. Well, real estate is certainly work, but there is a way to make sure you're successful and happy
by Jay Thompson Nov 30
Why age is just a number when you're working with clients

Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here’s why he thinks marketing by age demographics is a racket.

by Jay Thompson Jan 28
How much does it cost to get your real estate license?
Licensure costs involve more than the fee for those test prep classes. Find out the hidden price of starting a real estate business in 2022
by Jay Thompson Feb 10
'Who says?' Avoid spreading misinformation with fans and followers
Reputation is everything in real estate, and the wrong share on social media can undermine years of goodwill. Find out how to check out information before you pass it along to others
by Jay Thompson Feb 24
'The economy always grows in war' and other things agents shouldn't say
Opinion
You want to help your clients, that’s totally understandable. You need to remember, though, where your expertise lies, and it's not in predicting the future of a very volatile situation
by Jay Thompson Mar 8
Inman Top 5: The biggest stories of the week of March 4-10, 2022
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Mar 11
Coming this spring: Fear, doubt and 'a perfect storm of uncertainty'
Opinion
Agents are prone to wanting to fix everything; it’s the nature of the business. That makes it tough to communicate in the face of uncertainty
by Jay Thompson Mar 15
Men, we need to learn when to shut up
Opinion
You may have the best intentions in the world and consider yourself an advocate for women (I do). But now's the time to shut up and listen — don't learn this lesson the hard way
by Jay Thompson Mar 28
How to reel in business with this simple back-to-basics tip
Opinion
Marketing and building your brand are 2 of the most essential things you can do to build your business. There are countless ways to do both, but one of the most basic is using direct mail
by Jay Thompson Apr 5
Agents are more important than ever. Here's why
Opinion
It's a tough world out there for real estate agents. Find out how to boost your self-confidence and communicate your unique value proposition
by Jay Thompson Apr 27
Why my opinion on Roe v. Wade doesn't matter
Opinion
Although the overturning of Roe v. Wade promises to have a massive cultural impact, some experts also posit an impact on migration patterns
by Jay Thompson May 10
The broker's dilemma: 'What if I train them and they leave?'
Opinion
A solid training and development program is quite likely to improve retention, as well as attract new talent. Although you may lose someone occasionally, you’re also going to have happier, more satisfied agents working for and with you
by Jay Thompson May 25
'Not with a bang but a whimper': Why REX 'shuttering' doesn't really matter
Opinion
During its tenure, REX made a lot of noise in court, but not so much in the marketplace. Now, as they appear to have bowed out of the fight, at least in part, Jay Thompson is left wondering what all of the fuss was about
by Jay Thompson May 31
Do better: Stop rejoicing over industry layoffs
Opinion
Laughing and cheering at the expense of others, whether those others are real estate professionals losing their jobs or celebrities embroiled in abusive situations, has no place in this industry
by Jay Thompson Jun 16
What's a 'reset' anyway? A veteran's take on the Fed chair's comments
Opinion
Interest rates and out-of-whack supply and demand have Powell calling for a market 'reset.' Here's what that means for the real estate industry
by Jay Thompson Jun 22