Marketing

Mötley Crüe will hammer home Coldwell Banker’s ‘#HomeRocks’ hashtag on Grammys

Franchisor using TV spots to funnel viewers to social media channels
Published on Jan 22, 2014 | Updated on Jun 4, 2014

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by CareyBot

Realogy franchise brand Coldwell Banker Real Estate LLC will once again launch its national marketing campaign during the Grammy Awards, with a one-minute television spot featuring the Mötley Crüe anthem “Home Sweet Home” driving home the campaign’s “#HomeRocks” hashtag. The ...