Marketing

Mötley Crüe will hammer home Coldwell Banker’s ‘#HomeRocks’ hashtag on Grammys

Franchisor using TV spots to funnel viewers to social media channels
Published on Jan 22, 2014 | Updated on Jun 4, 2014

Realogy franchise brand Coldwell Banker Real Estate LLC will once again launch its national marketing campaign during the Grammy Awards, with a one-minute television spot featuring the Mötley Crüe anthem “Home Sweet Home” driving home the campaign's "#HomeRocks" hashtag.The campaign continues the franchisor's efforts to funnel TV viewers into social media channels using hashtags that allow users to follow specific conversations on Twitter and Facebook.Hot on the heels of the Jan. 26 Grammy spot, Coldwell Banker will launch another TV spot, “Your Home,” on March 2 during the Academy Awards. The "Your Home" ad features narration by actor Tom Selleck, whose late father was a Coldwell Banker executive. Selleck has lent his voice to Coldwell Banker's TV spots for three years in a row now, beginning with an ad released in early 2012.It's the second year in a row that Coldwell Banker has hitched the fortunes of its national marketing campaign to the awards show season. ...