Realogy franchise brand Coldwell Banker Real Estate LLC will once again launch its national marketing campaign during the Grammy Awards, with a one-minute television spot featuring the Mötley Crüe anthem “Home Sweet Home” driving home the campaign's "#HomeRocks" hashtag. The campaign continues the franchisor's efforts to funnel TV viewers into social media channels using hashtags that allow users to follow specific conversations on Twitter and Facebook. Hot on the heels of the Jan. 26 Grammy spot, Coldwell Banker will launch another TV spot, “Your Home,” on March 2 during the Academy Awards. The "Your Home" ad features narration by actor Tom Selleck, whose late father was a Coldwell Banker executive. Selleck has lent his voice to Coldwell Banker's TV spots for three years ...
Feb 5, 2013 by Paul Hagey
Nov 21, 2013 by Sue Koch