Realogy franchisor ERA Real Estate has unveiled a new, streamlined logo and announced a national marketing campaign that will hit the streets and airwaves in July. The ad campaign will coincide with the roll out of the new branding to 2,300 offices and 31,000 brokers and agents affiliated with the brand in 33 countries including the addition of new storefront and yard signs. The new logo, which features ERA's traditional three-color, roofline scheme in a sleek, updated design, brings the franchisor's image into the modern age, Charlie Young, ERA's president and CEO, told Inman News. It's the fourth logo design in the firm's 43-year history, he said. "It's time for consumers and the industry to take a fresh look at ERA," Young said. Previous ERA logo. Since 2009, when Young...
Mar 25, 2014 by Paul Hagey
Dec 15, 2011 by Inman