- Real estate agents should stay in front of homeowners with information about the real estate market. Be the expert.
- Seller's Corner feature nets California agents 4.6 more listings per year than non-Property Minder customers.
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PropertyMinder is an online marketing and CRM platform for real estate agents.
Platform(s): Browser-based; iOS app
Ideal for: All agents
Top selling points
- New feature, Seller’s Corner, facilitates ongoing contact with previous clients
- Wide array of available features
- Agents in CA average 4.6 more listings per year
Top concerns
- User interface could use update
- May not appeal to agents looking for “pure CRM”
What you should know
PropertyMinder is a robust, feature-rich platform that tackles a number of needs for real estate offices.
It helps find leads, build listing websites, send emails and give consumers geo-targeted listing information via its HomeView app. There’s a lot going on here, and I didn’t get a chance to dive too deep.
However, I did have a thorough look at its newest feature, Seller’s Corner.
This unique data-driven feature allows agents to geographically monitor the market around the homes of past buyer clients.
When significant market changes occur or home values have jumped, Seller’s Corner empowers users to inform clients about what’s happening with their home.
A drip campaign can be set up based on that search to continually feed homeowners with data about their market and, of course, keep the agent in front of their customers.
The search can be based on ZIP code or created with a polygon mapping tool. It can send CMAs (comparative market analyses), property photos, median listing prices and sold prices.
I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood, while it’s on the market and after it closes. This is the point of Seller’s Corner.
PropertyMinder’s intent with this tool is to distract an agent’s homeowners from the ubiquitous presence of the industry, which can be considered a major reason why so many agents tend to miss out on repeat business.
I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood.
There’s a never-ending stream of real estate apps, websites, social media content and advertisements wanting a homeowner’s information. Is it any wonder why it’s hard to hold on to customers?
PropertyMinder states that all of its California agents using Seller’s Corner average 4.6 more listings per year than non-customers and $64,000 more in annual commissions.
This tool is demonstrating how important it is for drip campaigns to offer content that homeowners want to read.
Perhaps general newsletters with neighborhood events and office happenings are the problem. After all, your clients can get that stuff from 100 different sources. Be the real estate expert.
Seller’s Corner has templates that can be used, and every link to a new listing or highlighted home links back to the agent’s website. Listings on it are populated by an IDX feed updated every 45 minutes.
There is an ever-growing population of apps and tools aimed at helping agents win repeat business, many of which focus on channeling home maintenance tips and advice. (PropertyMinder has one of those, too, called HomeBrella.)
Seeing Seller’s Corner demonstrated made me think more about this topic.
I’ve landed on the belief that agents shouldn’t leave their wheelhouse. Be their real estate expert and know your niche; trying to send anything else is simply contributing to the echo chamber.
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