Recent Articles by Ibemere Obinna

Searching Google for answers Are you making this harmful real estate SEO mistake?

Are you making this harmful real estate SEO mistake?

SEO is crazy -- full of ups and downs, unlike any other digital marketing medium. It’s a specialty that keeps evolving and changing with the latest Google ranking algorithm released. According to MOZ, it’s estimated that Google changes its algori...
By Ibemere Obinna | Friday, November 18, 2016
Searching Google for answers 4 sure ways to butcher your PPC lead generation efforts

4 sure ways to butcher your PPC lead generation efforts

According to the National Association of Realtors, more than 90 percent of homebuyers make use of the internet when buying homes. That makes the internet a huge reservoir of real estate leads waiting to be mined by any agent ......
By Ibemere Obinna | Tuesday, November 1, 2016
Searching Google for answers SEO vs. PPC: What's the best real estate marketing strategy?

SEO vs. PPC: What's the best real estate marketing strategy?

SEO and PPC have one thing in common -- they get you to the top of Google search results. In PPC, you are paying money to Google for every click that referred visitors to your website. But with SEO, you either do it yourself, or you hire a SEO agency...
By Ibemere Obinna | Tuesday, September 20, 2016
A "watch your step" sign with a figure slipping 3 common SEO mistakes that destroy most real estate websites

3 common SEO mistakes that destroy most real estate websites

SEO is a journey, not a destination, and this idea has proven itself true time and time again. Most real estate agents' websites got left behind after Google Panda and Penguin update not because Google prefers big brands such as Zillow, realtor.com a...
By Ibemere Obinna | Thursday, July 7, 2016
What you can do to rank No. 1 on Google

What you can do to rank No. 1 on Google

It surprises me when I see search engine organic placement being occupied by national real estate brands and not by agents website on local searches. Sometimes I wonder why that is -- is it that real estate agents are lazy with SEO, or are they just ...
By Ibemere Obinna | Tuesday, December 1, 2015
4 inbound marketing mistakes you should avoid at all costs

4 inbound marketing mistakes you should avoid at all costs

Inbound marketing is the most powerful form of marketing real estate today. It focuses on using content to pull in potential clients. The primary focus of inbound marketing is creating highly targeted content and reaching out to your potential custom...
By Ibemere Obinna | Wednesday, November 25, 2015
How lead generation could be destroying your search engine rankings

How lead generation could be destroying your search engine rankings

Have you ever wondered why all the organic listings related to your market are occupied by Zillow, realtor.com and other big businesses, without any agent websites showing up on the first page? A lot of agents have asked me that question, and the gen...
By Ibemere Obinna | Thursday, November 19, 2015
17 ways to build a powerful online real estate marketing empire: Part 2

17 ways to build a powerful online real estate marketing empire: Part 2

In this article, I will not only show you how to build a stable real estate Internet marketing strategy, but also one that will last forever ......
By Ibemere Obinna | Friday, September 18, 2015
17 ways to build a powerful online real estate marketing empire: Part 1

17 ways to build a powerful online real estate marketing empire: Part 1

But in building that real estate Internet marketing empire, care must be taken so that you don't end up building an empire that will collapse at the slightest provocation ......
By Ibemere Obinna | Thursday, September 17, 2015
5 tips to turn your blog into a lead generation machine

5 tips to turn your blog into a lead generation machine

Having discovered how to blog effectively and successfully, here are my top blogging tips to write an awesome post. The post will be engaging, it will get shared and linked to -- and ultimately it will convert visitors into leads and sales ......
By Ibemere Obinna | Wednesday, September 2, 2015
7 common questions about real estate list building

7 common questions about real estate list building

The ultimate aim of any digital marketer selling products or services after generating traffic is to build an email list. The ultimate success lies in the quality and quantity of their email list ......
By Ibemere Obinna | Thursday, August 27, 2015
Why building an email list is best possible advertising investment

Why building an email list is best possible advertising investment

Email marketing is one of the most important arms of any digital marketing strategy. Neglect email marketing and you are doomed to fail ......
By Ibemere Obinna | Monday, August 17, 2015
28 tips for becoming a digital marketing pop star

28 tips for becoming a digital marketing pop star

Here is an infographic put together by Real Estate Digital Marketing with 28 tips to become a real estate digital marketing pop star. It covers each stage of a healthy real estate marketing strategy beginning with the point of contact and ending with...
By Ibemere Obinna | Thursday, July 2, 2015
SEO for real estate marketing is a journey, not a destination

SEO for real estate marketing is a journey, not a destination

The journey to real estate search engine marketing domination starts with SEO. This quest for power is why big brands such as Zillow and realtor.com spend millions of dollars each year on SEO services to dominate search engine result pages for almost...
By Ibemere Obinna | Wednesday, May 20, 2015
Establish real estate authority through guest blogging

Establish real estate authority through guest blogging

Guest blogging simply means publishing an article or blog post on someone else's blog, website, magazine or newspaper. If done correctly, guest blogging is an excellent way for real estate agents and brokers to generate lots of buyer and seller leads...
By Ibemere Obinna | Thursday, February 26, 2015
5 steps to creating viral real estate blog posts

5 steps to creating viral real estate blog posts

Love it or hate it, we are in the digital era — and in this era, you must be able to put your real estate market knowledge into writing if you truly want to dominate your niche. Even in the era of print media, savvy agents farmed their niches by wr...
By Ibemere Obinna | Friday, February 20, 2015
Free ways to fight negative real estate publicity

Free ways to fight negative real estate publicity

Search engines are now the marketplace where it makes the most sense to invest most of your real estate marketing budget. But competitiveness for high rankings has resulted in an ugly trend whereby some may try to destroy the reputations of those abo...
By Ibemere Obinna | Friday, January 30, 2015
Build a real estate marketing strategy you can be proud of

Build a real estate marketing strategy you can be proud of

You can use the strengths, weaknesses, successes and failures of 2014 to build a better and more prosperous real estate marketing strategy in 2015. Here's what you need to consider ......
By Ibemere Obinna | Thursday, January 15, 2015