Recent Articles by Jon Coile

Some groups don’t get a say in the great portal debate

Some groups don’t get a say in the great portal debate

How should the industry address listing feeds to ListHub, Zillow, and other MLSs and portals? It's up to brokers — and there are some industry groups who just don't get to vote ......
By Jon Coile | Tuesday, February 10, 2015
Hook millennial buyers: Tell them real estate is like sex

Hook millennial buyers: Tell them real estate is like sex

When I was in my twenties, my father gave me a coffee mug and a book. The coffee mug was printed with a slogan: "Sex and Real Estate: Get Lots While You're Young." The book was about investing in real estate. My father didn't provide any specific adv...
By Jon Coile | Wednesday, January 7, 2015
Hook millennial buyers: Tell them real estate is like sex

Hook millennial buyers: Tell them real estate is like sex

When I was in my twenties, my father gave me a coffee mug and a book. The coffee mug was printed with a slogan: "Sex and Real Estate: Get Lots While You're Young." The book was about investing in real estate. My father didn't provide any specific adv...
By Jon Coile | Wednesday, January 7, 2015
Video: Encouraging the ‘coming soon’ status in your MLS

Video: Encouraging the ‘coming soon’ status in your MLS

What three things must your MLS do regarding "coming soon" listings, and who benefits from these listings? Expert Jon Coile explains everything in a short video ......
By Jon Coile | Tuesday, December 16, 2014
The 3 things your MLS must do regarding 'coming soon' listings

The 3 things your MLS must do regarding 'coming soon' listings

What three things must your MLS do regarding "coming soon" listings, and who benefits from these listings? Expert Jon Coile explains everything in a short video ......
By Jon Coile | Tuesday, December 16, 2014
An open letter to millennials in search of a career: Real estate beckons

An open letter to millennials in search of a career: Real estate beckons

When I was a student at the University of Maryland in the 1970s, I had a great marketing professor named William Nichols. Dr. Nichols had a theory for one path to success for young people: Find an entrepreneur who is ......
By Jon Coile | Monday, May 19, 2014