how-to-create-a-content-calendar Create the perfect content calendar for your business

Create the perfect content calendar for your business

If you’re anything like me, you are always looking for an easier way to stay organized with your content marketing plans. For the longest time, I used an Excel-style spreadsheet in Google Drive with different tabs for my editorial calendar, which i...
By Seth Price | 11 hours ago
LeadGen 3 reasons your leads aren't closing

3 reasons your leads aren't closing

Quick agent fame, overnight sensations and companies who build crowd followings fast have always scared me. Why? Because I know, billboards don’t make deals. Whether you’re marketing mansions or selling special spoons, the buzz you generate isn...
By Trulia Pro Blog | 20 hours ago
Screen shot of Evernote.com Evernote: very cool real estate tech tips No. 6

Evernote: very cool real estate tech tips No. 6

Evernote is a very cool program that, like Dropbox, you can put on all of your devices for access. Also, like Dropbox, it is one of those things that I have had for a couple of years and never used. It wasn't until I saw the CEO of Evernote, Phil Lib...
By ActiveRain | Tuesday, April 22, 2014
Home inspector image via Shutterstock. This is what you and I see -- and this is what a thermal camera sees!

This is what you and I see -- and this is what a thermal camera sees!

This is what you and I see. A pretty basement wall, in a flip, with new drywall, new receptacles, new floor molding and new carpeting. This is what my clients saw online. Along with a couple dozen other photos. All of the photos were just as spectacu...
By ActiveRain | Tuesday, April 22, 2014
adwerx What's a new client really worth? [webinar recording]

What's a new client really worth? [webinar recording]

Knowing the long-term value and short-term value of your clients can help you decide the best strategies for client retention and marketing, and knowing where to target those efforts. Join us for a discussion hosted by Laura Monroe of Inman News and ...
By Laura Monroe | Monday, April 21, 2014
marketvideos_consumer_content_phone Best video content targets specific stages in the homebuying lifecycle

Best video content targets specific stages in the homebuying lifecycle

How often do your past clients call when they’re ready to buy or sell a home? I’m betting it’s not as often as you’d like. You’re not alone. According to the National Association of Realtors, over 80 percent of recent homebuyers say they wo...
By Stephen Schweickart | Monday, April 21, 2014
Anker Charger Wanna borrow my 'lipstick'? Very cool real estate tech tips No. 5 (5 of 10)

Wanna borrow my 'lipstick'? Very cool real estate tech tips No. 5 (5 of 10)

How many times have you looked at your phone and worried that your battery is about to die? My solution to this phone battery phobia is the Anker Astro Mini Charger, or as I like to call it, "the lipstick charger." ......
By ActiveRain | Friday, April 18, 2014
Twin Design / Shutterstock.com For best social media experience, spring clean your news feeds

For best social media experience, spring clean your news feeds

Do you feel you can liken your Facebook or LinkedIn news feed to a client's hoarding nightmare? Are things appearing in front of you that you no longer have interest in? Great gems are hiding under that mess! Old clients and friends you haven't heard...
By Sue Koch | Friday, April 18, 2014
appcover Best mobile apps for real estate pros

Best mobile apps for real estate pros

We are living in a world dependent on technology, and apps play an integral role in our lives touching everything from counting calories and getting directions to directly impacting the way we conduct business. But how do we find the most effective, ...
By Lindsay Listanski | Thursday, April 17, 2014
Mobile marketing image via Shutterstock. If your website isn't mobile-friendly, you're losing business

If your website isn't mobile-friendly, you're losing business

According to the National Association of Realtors, 89 percent of home shoppers use a mobile device during their search. Furthermore, 68 percent of them contacted a real estate professional based on a mobile search. And 21 percent of them found a list...
By Marci James | Thursday, April 17, 2014
Crafting_inviting_agent_bios 13 knockout examples of how to write an agent bio

13 knockout examples of how to write an agent bio

As the real estate market shifts toward online growth and mobile-friendly technology, your professional biography becomes a more prominent tool for generating clients. Sixty-two percent of agents spend at least an hour a day on marketing or advertisi...
By Guest Contributor | Wednesday, April 16, 2014
An "agent on camera" video lets you provide a guided tour. (Photo courtesy of Nancy Butler/HouseLens.) 4 ways to create real estate listing videos that sell

4 ways to create real estate listing videos that sell

Let's be honest: Video listings are a great real estate marketing tool, but sometimes you need more than a basic walk-through. Value-added features can be the key to making a standout video and boosting the selling power of a property ......
By Kathryn Royster | Wednesday, April 16, 2014
Dropbox logo Dropbox: very cool real estate tech tips No. 4 (4 of 10)

Dropbox: very cool real estate tech tips No. 4 (4 of 10)

I am one of those guys who has had Dropbox for two years and had done nothing with it (same goes with Evernote, but that I will save for another time). However, when I had a problem with a closing while traveling overseas (this was when I was still a...
By ActiveRain | Tuesday, April 15, 2014
Pinterestrealestate 25 killer Pinterest real estate board suggestions

25 killer Pinterest real estate board suggestions

If you are just getting your feet wet with Pinterest for your real estate business, you may not know just how good the site can be as a marketing tool! You might also not realize that you need to have a variety of boards posted that are about a lot m...
By Guest Contributor | Tuesday, April 15, 2014
Neighborhood aerial view image via Shutterstock. 2 easy ways to research properties (without leaving your house)

2 easy ways to research properties (without leaving your house)

If you’re a real estate agent or investor, or someone who provides services to either of these groups, there is something we all have in common: We all need access to good information. I think everyone can agree that we would all be seriously inhib...
By Guest Contributor | Monday, April 14, 2014
ClientLoyalty 6 easy ways to foster client loyalty

6 easy ways to foster client loyalty

Building loyalty takes time and there are a number of essential things that you should be doing. Here are six practical tips you can use to foster client loyalty ......
By Matthew Collis | Monday, April 14, 2014
Twin Design / Shutterstock.com Top 5 real estate video types on YouTube

Top 5 real estate video types on YouTube

The booming consumer appetite for YouTube videos brings myriad good news for real estate agents and brokerages, especially since it is the second most used search engine on the planet behind Google. But, before you grab a camera and set up a tripod, ...
By Stephen Schweickart | Friday, April 11, 2014
super agent realtor 'Super Realtor' vs. homebuyer seminars

'Super Realtor' vs. homebuyer seminars

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. Voting closes 10 a.m. Eastern ...
By Teke Wiggin | Friday, April 11, 2014