A man on Facebook in a shared office space Facebook formally launches new jobs functionality

Facebook formally launches new jobs functionality

Over the past year, Facebook has been rolling out update after update, which included features such as Facebook Live and Facebook Marketplace, a Craigslist-esque function that allows users to sell items. Now, the social media giant has officially lau...
By Marian McPherson | Friday, February 17, 2017
Inman Demo Day Webinar: Using Homesnap Facebook ads to build your business

Inman Demo Day Webinar: Using Homesnap Facebook ads to build your business

In this webinar, you will learn the secrets of effective Facebook advertising and how Homesnap works to make it easy ......
By Devon Broderick | Wednesday, February 15, 2017
Amazon Echo 3 tech trends to keep your eyes on in 2017

3 tech trends to keep your eyes on in 2017

When I was talking to one of the vendors -- Zvi Band from Contactually -- after Inman Connect New York (ICNY) in January, he told me that he noticed something interesting about the questions that agents and brokers were asking him this year ......
By Amber Taufen | Monday, February 13, 2017
A man checking Facebook on his laptop and his mobile phone When (not) to post on Facebook: Is there a perfect time?

When (not) to post on Facebook: Is there a perfect time?

Don't look at it as a challenge to cut through the noise; you merely need to get the right people to hear you ......
By Craig C. Rowe | Monday, February 13, 2017
A man on Facebook in a shared office space Facebook for the win: How to crush it with Facebook ads

Facebook for the win: How to crush it with Facebook ads

"We're living in a mobile-first world," said Scott Shapiro on stage at Inman Connect New York. Hear Facebook's Client Partner talk about how to create a Facebook ad that will drive traffic to your business ......
By Inman | Thursday, February 9, 2017
A woman sitting in the window of an office building ‘NAR Girl Boss 2017’ Facebook group urges CEO selection transparency

‘NAR Girl Boss 2017’ Facebook group urges CEO selection transparency

Say you feel the process for selecting the next leader of more than 1 million real estate professionals is less than transparent. Are you going to sit by and grumble or do something about it? Sunny Lake, a managing broker at eXp Realty, chose the lat...
By Andrea V. Brambila | Tuesday, February 7, 2017
Why your real estate technology is about to become obsolete

Why your real estate technology is about to become obsolete

Chatbots were a hot topic of conversations at last week’s Inman Connect New York. This disruptive technology will not only fundamentally change how agents and their clients transact, but chatbots may ultimately make your website and mobile apps obs...
By Bernice Ross | Monday, January 23, 2017
Digital marketing 101 for agents

Digital marketing 101 for agents

There are many analog agents finding it hard to navigate a digital world. From Facebook to Snapchat, LinkedIn and beyond, it can be hard to craft a digital marketing plan that gets you in front of the right audience at the right time ......
By Marian McPherson | Tuesday, January 17, 2017
Where to find hyperlocal content for Facebook in minutes

Where to find hyperlocal content for Facebook in minutes

Are you struggling to find information to share on your Facebook business page ......
By Sheila Sundberg | Tuesday, January 17, 2017
A man checking Facebook on his laptop and his mobile phone 5 Facebook tools to sell your next real estate listing

5 Facebook tools to sell your next real estate listing

From Facebook to geo-targeted ads to drones, agents have more opportunities than ever to successfully market and close on a listing ......
By Aaron Zapata | Thursday, January 12, 2017
7 things I learned in 2016, a ‘leap’ year

7 things I learned in 2016, a ‘leap’ year

The quality of your life will be determined in great part by this: choosing what you want most more often than what you want now ......
By Julie Nelson | Wednesday, January 11, 2017
3 tweaks to lift your social media game in real estate

3 tweaks to lift your social media game in real estate

Realtors post a lot of cute pictures of babies, dogs and cats. That’s beautiful and wonderful. However, don’t be surprised if no one comments with, “You’re a Realtor; I’d like to list with you!” ......
By Italina Kirknis | Tuesday, January 10, 2017
A man on Facebook in a shared office space Can real estate brokerages replace offices with Facebook?

Can real estate brokerages replace offices with Facebook?

Can brokerages replace offices with Facebook? Ross Hair is betting on it. The founder of two real estate marketing training programs, Hair recently launched Boco Realty, a virtual brokerage that will use Facebook's new business-communication platform...
By Teke Wiggin | Wednesday, January 4, 2017
Social media icons How smart real estate professionals will use social media in 2017

How smart real estate professionals will use social media in 2017

#SnapPack Live is a fast-growing community on Facebook for real estate practitioners who want to improve how they use social media marketing. It’s unlike most other real estate groups in that there is no selling or self-promotion ......
By Rich Hopen | Wednesday, December 28, 2016
Why Snapchat meets what 2017 marketing demands

Why Snapchat meets what 2017 marketing demands

Some people reading this right now don’t believe that Snapchat can help them develop a strong personal brand, generate an actual real estate transaction or teach them about modern marketing. You don’t have to believe something for it to be true ....
By Chelsea Peitz | Tuesday, December 13, 2016
A man's hand navigating GPS while driving 5 steps to set your GPS for success in 2017

5 steps to set your GPS for success in 2017

Would you set off on a cross-country trip without your GPS? If you’re like the agents who lack a written business plan, that’s exactly what you’re doing. There’s no need to worry though, because setting your real estate GPS for success is muc...
By Bernice Ross | Monday, December 12, 2016
How to create a digital lead machine

How to create a digital lead machine

Things progress toward chaos -- that’s just how it is. It is the Second Law of Thermodynamics. But it doesn’t just apply to physics. In the world of real estate and online lead generation, the chaotic state is increasing. ......
By Dale Archdekin | Wednesday, December 7, 2016
4 opportunities to showcase exceptional customer service

4 opportunities to showcase exceptional customer service

How many times a week do you ask this question to your clients: Would you recommend us to your co-workers, family or friends? You will know the answer by how good you have done to create world-class experience for you customer ......
By Nick Najjar | Tuesday, December 6, 2016