snapchat-vs-facebook-live Forget Snapchat -- this tool is even better for real estate

Forget Snapchat -- this tool is even better for real estate

Snapchat is not going to make you consistent money as a real estate agent. Facebook Live is. There are many reasons why, so let’s dive into the data ......
By Ryan Fitzgerald | Friday, September 23, 2016
Two student-aged girls looking at a computer together Roommate-finder app Roomster tops 1 million users

Roommate-finder app Roomster tops 1 million users

Roomster wants to be the answer to America's roommate-finding problems, and its 1.3 million users who have downloaded the app since March 2016 might be getting it there ......
By Britt Chester | Tuesday, September 20, 2016
A street in Palo Alto Mark Zuckerberg’s Palo Alto complex plan rejected

Mark Zuckerberg’s Palo Alto complex plan rejected

We've all heard the old adage "third time's a charm," but that doesn't seem to be the case for Facebook CEO Mark Zuckerberg, who is facing his third real-estate-related ordeal this year. On Sept. 15, the Palo Alto Architectural Review Board rejected ...
By Marian McPherson | Tuesday, September 20, 2016
screen-shot-2016-09-19-at-12-02-15-pm How to increase your digital marketing dividends

How to increase your digital marketing dividends

You know you need to be marketing online. But how can you ensure that the money you're putting in is generating its highest possible return ......
By Inman | Tuesday, September 20, 2016
Searching Google for answers SEO vs. PPC: What's the best real estate marketing strategy?

SEO vs. PPC: What's the best real estate marketing strategy?

SEO and PPC have one thing in common -- they get you to the top of Google search results. In PPC, you are paying money to Google for every click that referred visitors to your website. But with SEO, you either do it yourself, or you hire a SEO agency...
By Ibemere Obinna | Tuesday, September 20, 2016
The Len / Shutterstock.com Why one brokerage bleeds digital with top tech adoption

Why one brokerage bleeds digital with top tech adoption

The way president and CEO Scott Gibson has saturated his Los Angeles-based firm, Gibson International, with access to tech training and opportunities to learn about the latest online trends, stands out as a prime prototype for the all-or-nothing digi...
By Gill South | Thursday, September 15, 2016
nevodka / Shutterstock.com 9 ways to get more comments, likes and shares on social media

9 ways to get more comments, likes and shares on social media

Often times we see real estate agents wondering why their social media posts aren’t getting much traction. The reason is that posting articles alone is no longer effective -- between Facebook’s algorithm change and the amount of information out t...
By Eliot Dill | Monday, September 12, 2016
360b /  Shutterstock.com Why the real value in Snapchat isn't what you think

Why the real value in Snapchat isn't what you think

Over the past six to eight months or so, I’m sure you’ve noticed a huge jump in the popularity of Snapchat for real estate agents. But perhaps you feel like Jan Brady -- tired of hearing all about Marsha, Marsha, Marsha. You may be sick of hearin...
By Dustin Brohm | Tuesday, September 6, 2016
Tamisclao / Shutterstock.com How agents should use Instagram's new business profiles

How agents should use Instagram's new business profiles

We’ve seen a lot of great Instagram updates lately, including the ability to add stories, which is a direct attack on Snapchat. We’ve also seen an overhaul (and the creation of) business pages on Instagram. Here's an illustrated step-by-step guid...
By Justin Kerby | Tuesday, August 30, 2016
A hand outlining a game plan on a chalkboard Brokerage’s ‘Best Buyer’ report gives agents tactical marketing advice

Brokerage’s ‘Best Buyer’ report gives agents tactical marketing advice

Pacific Union CEO Mark McLaughlin is used to seeing some of his top agents approached by other brokerages. In a bid to give his agents a competitive edge, the CEO and his chief technology advisor, Alexander Paine, are aiming to equip agents with more...
By Gill South | Friday, August 26, 2016
Courtney Keating / iStock.com Podcast: 3 simple steps to sell houses using Twitter

Podcast: 3 simple steps to sell houses using Twitter

Are you using Twitter for real estate completely wrong? Most real estate agents will never sell houses with Twitter or see success finding buyers with this social network. And here's the kicker. It's really not that complicated ......
By Pat Hiban | Friday, August 26, 2016
A door opening onto a living room Special Report: How to make the most of open houses

Special Report: How to make the most of open houses

It's 11 a.m. and brunch is calling your name. But instead of meeting your friends for breakfast tacos, you’ve got to get your game face on -- and it’s not to cheer on your favorite football team. Signs and balloons in hand, you’re out the door ...
By Gill South | Wednesday, August 24, 2016
Anna Hoychuk / Shutterstock.com 3 major technologies driving real estate innovation today

3 major technologies driving real estate innovation today

Housing markets are heating back up with new home sales reaching their highest level since the financial crisis and market crash of 2008. Trulia’s Housing Economist, Ralph McLaughlin, determined the hot 2016 markets to watch accounting for key fact...
By Tori Farley | Wednesday, August 24, 2016
A woman running on a pier Podcast: 18 Rules of Relentless Lead Follow-up (Part 1)

Podcast: 18 Rules of Relentless Lead Follow-up (Part 1)

How many calls and emails are you getting each week from companies trying to sell you leads? Dozens, right? One of the traps agents fall into is thinking that they have to spend more and more money on lead sources, when in reality, they could increas...
By Tim & Julie Harris | Tuesday, August 23, 2016
kurhan / Shutterstock.com 7 tips for building a service provider network using Facebook

7 tips for building a service provider network using Facebook

Stop asking your real estate agent friends for plumbers, electricians, landscapers, painters etc. I am on various local real estate agent Facebook groups, and I see this sort of post all the time ......
By Julie Nelson | Tuesday, August 23, 2016
GaudiLab / Shutterstock.com How to design a better online experience and turn inquiries into clients

How to design a better online experience and turn inquiries into clients

I have been experimenting with Google cards on my smartphone for over a year now. I have agreed to let Google have access to my GPS and internet search history, and in exchange, it makes suggestions for events, traffic updates, news and even movies, ...
By Rachael Hite | Monday, August 22, 2016
Peter Bernik / Shutterstock Zillow busts first-time buyer myths with new research

Zillow busts first-time buyer myths with new research

Ready to increase your market share? If so, pay attention to a soon-to-be-released study from Zillow Group that shows 53 percent of all buyer sales in 2016 were to first-time buyers ......
By Bernice Ross | Monday, August 22, 2016
Gary Vaynerchuk 3 jabs and a right hook later, my notes from Gary Vee

3 jabs and a right hook later, my notes from Gary Vee

Now that I have come down from cloud nine, I have watched and rewatched (admittedly several times) Gary Vaynerchuk’s keynote speech at Inman Connect (and NOT just because he professed his love for me at time stamp 1:22). I really wanted to delve in...
By Tracy Freeman | Thursday, August 18, 2016