A door opening onto a living room Special Report: How to make the most of open houses

Special Report: How to make the most of open houses

It's 11 a.m. and brunch is calling your name. But instead of meeting your friends for breakfast tacos, you’ve got to get your game face on -- and it’s not to cheer on your favorite football team. Signs and balloons in hand, you’re out the door ...
By Gill South | 24 hours ago
Anna Hoychuk / Shutterstock.com 3 major technologies driving real estate innovation today

3 major technologies driving real estate innovation today

Housing markets are heating back up with new home sales reaching their highest level since the financial crisis and market crash of 2008. Trulia’s Housing Economist, Ralph McLaughlin, determined the hot 2016 markets to watch accounting for key fact...
By Tori Farley | Wednesday, August 24, 2016
A woman running on a pier Podcast: 18 Rules of Relentless Lead Follow-up (Part 1)

Podcast: 18 Rules of Relentless Lead Follow-up (Part 1)

How many calls and emails are you getting each week from companies trying to sell you leads? Dozens, right? One of the traps agents fall into is thinking that they have to spend more and more money on lead sources, when in reality, they could increas...
By Tim & Julie Harris | Tuesday, August 23, 2016
kurhan / Shutterstock.com 7 tips for building a service provider network using Facebook

7 tips for building a service provider network using Facebook

Stop asking your real estate agent friends for plumbers, electricians, landscapers, painters etc. I am on various local real estate agent Facebook groups, and I see this sort of post all the time ......
By Julie Nelson | Tuesday, August 23, 2016
GaudiLab / Shutterstock.com How to design a better online experience and turn inquiries into clients

How to design a better online experience and turn inquiries into clients

I have been experimenting with Google cards on my smartphone for over a year now. I have agreed to let Google have access to my GPS and internet search history, and in exchange, it makes suggestions for events, traffic updates, news and even movies, ...
By Rachael Hite | Monday, August 22, 2016
Peter Bernik / Shutterstock Zillow busts first-time buyer myths with new research

Zillow busts first-time buyer myths with new research

Ready to increase your market share? If so, pay attention to a soon-to-be-released study from Zillow Group that shows 53 percent of all buyer sales in 2016 were to first-time buyers ......
By Bernice Ross | Monday, August 22, 2016
Gary Vaynerchuk 3 jabs and a right hook later, my notes from Gary Vee

3 jabs and a right hook later, my notes from Gary Vee

Now that I have come down from cloud nine, I have watched and rewatched (admittedly several times) Gary Vaynerchuk’s keynote speech at Inman Connect (and NOT just because he professed his love for me at time stamp 1:22). I really wanted to delve in...
By Tracy Freeman | Thursday, August 18, 2016
Goodluz / Shutterstock.com 5 reasons Gen X moms are the best real estate agents

5 reasons Gen X moms are the best real estate agents

The Broke Agent is all over real estate social media. The Broke Agent is run by Eric Simon who has a slew of writers that write comedic real estate content. Lots of The Broke Agent's stuff is hilarious to me, as an agent. Simon and crew recently post...
By Mary McIntosh | Wednesday, August 17, 2016
Andrey_Popov/Shutterstock Congratulations! You’ve ‘hacked’ your business to death

Congratulations! You’ve ‘hacked’ your business to death

Have you heard that you should be commenting on all kinds of blogs so that your own website gets pushed up in ranking? Have you heard that you can hijack viral topics on Facebook so that they drive engagement (likes, comments, shares) on your own Fac...
By Christina Ethridge | Wednesday, August 17, 2016
Africa Studio / Shutterstock.com Why you should dive into video fearlessly — and with style

Why you should dive into video fearlessly — and with style

A recent video from JK Realty's "Beard Estate Agent" crew -- part of the 48 Real Estate team -- shows three laid-back, bearded (of course) dudes heaving themselves athletically out of the pool in a house tour. Lead agent R.J. Cushing, who has a backg...
By Gill South | Tuesday, August 16, 2016
Mike Liu / Shutterstock.com 3 ways that you should be using Facebook to showcase panoramic shots

3 ways that you should be using Facebook to showcase panoramic shots

If you've been using Facebook over the past year or so, you've started to see the rise of the 360 videos. The 360 degree videos are shot using a 360 video camera (most popularly, the Ricoh Theta S) and selecting the special checkbox when uploading to...
By Jason Cassity | Thursday, August 11, 2016
Gary Vaynerchuk at Inman Connect San Francisco 5 insights agents shared at ICSF that make me a better vendor

5 insights agents shared at ICSF that make me a better vendor

I have a confession to make: I don’t attend Inman Connect to connect. At least, not in the sense that most people mean. As the marketing director for an industry vendor, my day-in, day-out job is to educate real estate agents. When I come to Inman ...
By Kathryn Royster | Wednesday, August 10, 2016
Twin Design / Shutterstock.com Should agents create a Facebook group?

Should agents create a Facebook group?

A Facebook group is different from a Facebook page. A group is a digital club, and rather than meeting in person, the group meets on Facebook. Much like clubs, Facebook groups are designed to be a more personal spaces, and as such, Facebook considers...
By Laura Ure | Tuesday, August 9, 2016
g-stockstudio / Shutterstock.com Facebook and Google share tips for agents

Facebook and Google share tips for agents

Google and Facebook are among the leading marketing channels in real estate, perhaps rivaled only by listing portals in popularity. Here are three pointers for agents that Google and Facebook representatives and a real estate marketing expert shared ...
By Teke Wiggin | Monday, August 8, 2016
Ditty_about_summer / Shutterstock.com 4 Facebook best practices straight from One Hacker Way

4 Facebook best practices straight from One Hacker Way

This year’s CEO Connect took place at One Hacker Way -- Facebook’s Global Headquarters in Menlo Park, California. If you want to raise the bar on how you use Facebook, capitalize on what the experts at Facebook say works ......
By Bernice Ross | Monday, August 8, 2016
a laptop in bed What agents can learn from a sex blogger

What agents can learn from a sex blogger

Previously a marketing manager at Facebook and Apple, Pam Costa took a career turn after going through a dull patch with her husband in the, erm, intimate department. The couple went to a sex and relationship counselor and the experience helped to sp...
By Kimberly Manning | Thursday, August 4, 2016
Gary Vaynerchuk How to tell your story in a noisy world

How to tell your story in a noisy world

"My career has been predicated on day trading attention," said Gary Vaynerchuk. That means finding where your audience is and talking to them there, he noted at Inman Connect San Francisco, where he gave the keynote speech on Thursday morning ......
By Amber Taufen | Thursday, August 4, 2016
dennizn / Shutterstock.com 5 quick-hit tips for using Snapchat for client engagement

5 quick-hit tips for using Snapchat for client engagement

Snapchat reaches 41 percent of all 18- to 34-year-olds in the U.S. It's a simple visually driven point-and-click social media platform that allows users to send videos and pictures in seconds (sometimes using ridiculously fun filters that can turn yo...
By Dani Vanderboegh | Wednesday, August 3, 2016