Digital marketing 101 for agents

Digital marketing 101 for agents

There are many analog agents finding it hard to navigate a digital world. From Facebook to Snapchat, LinkedIn and beyond, it can be hard to craft a digital marketing plan that gets you in front of the right audience at the right time ......
By Marian McPherson | 21 minutes ago
Where to find hyperlocal content for Facebook in minutes

Where to find hyperlocal content for Facebook in minutes

Are you struggling to find information to share on your Facebook business page ......
By Sheila Sundberg | 12 hours ago
A man checking Facebook on his laptop and his mobile phone 5 Facebook tools to sell your next real estate listing

5 Facebook tools to sell your next real estate listing

From Facebook to geo-targeted ads to drones, agents have more opportunities than ever to successfully market and close on a listing ......
By Aaron Zapata | Thursday, January 12, 2017
7 things I learned in 2016, a ‘leap’ year

7 things I learned in 2016, a ‘leap’ year

The quality of your life will be determined in great part by this: choosing what you want most more often than what you want now ......
By Julie Nelson | Wednesday, January 11, 2017
3 tweaks to lift your social media game in real estate

3 tweaks to lift your social media game in real estate

Realtors post a lot of cute pictures of babies, dogs and cats. That’s beautiful and wonderful. However, don’t be surprised if no one comments with, “You’re a Realtor; I’d like to list with you!” ......
By Italina Kirknis | Tuesday, January 10, 2017
A man on Facebook in a shared office space Can real estate brokerages replace offices with Facebook?

Can real estate brokerages replace offices with Facebook?

Can brokerages replace offices with Facebook? Ross Hair is betting on it. The founder of two real estate marketing training programs, Hair recently launched Boco Realty, a virtual brokerage that will use Facebook's new business-communication platform...
By Teke Wiggin | Wednesday, January 4, 2017
Social media icons How smart real estate professionals will use social media in 2017

How smart real estate professionals will use social media in 2017

#SnapPack Live is a fast-growing community on Facebook for real estate practitioners who want to improve how they use social media marketing. It’s unlike most other real estate groups in that there is no selling or self-promotion ......
By Rich Hopen | Wednesday, December 28, 2016
Why Snapchat meets what 2017 marketing demands

Why Snapchat meets what 2017 marketing demands

Some people reading this right now don’t believe that Snapchat can help them develop a strong personal brand, generate an actual real estate transaction or teach them about modern marketing. You don’t have to believe something for it to be true ....
By Chelsea Peitz | Tuesday, December 13, 2016
A man's hand navigating GPS while driving 5 steps to set your GPS for success in 2017

5 steps to set your GPS for success in 2017

Would you set off on a cross-country trip without your GPS? If you’re like the agents who lack a written business plan, that’s exactly what you’re doing. There’s no need to worry though, because setting your real estate GPS for success is muc...
By Bernice Ross | Monday, December 12, 2016
How to create a digital lead machine

How to create a digital lead machine

Things progress toward chaos -- that’s just how it is. It is the Second Law of Thermodynamics. But it doesn’t just apply to physics. In the world of real estate and online lead generation, the chaotic state is increasing. ......
By Dale Archdekin | Wednesday, December 7, 2016
4 opportunities to showcase exceptional customer service

4 opportunities to showcase exceptional customer service

How many times a week do you ask this question to your clients: Would you recommend us to your co-workers, family or friends? You will know the answer by how good you have done to create world-class experience for you customer ......
By Nick Najjar | Tuesday, December 6, 2016
A hand outlining a game plan on a chalkboard 15 winning strategies for the new agent playbook

15 winning strategies for the new agent playbook

“If you were to create a 90-day 'road map' for brand new agents, what would you make sure to include?” Kristen Long, Realtor with Re/Max Realty Associates Chicago recently posed this question in Lab Coat Agents. ......
By Debbie Biery | Tuesday, December 6, 2016
25 holiday marketing ideas for real estate agents

25 holiday marketing ideas for real estate agents

'Tis the season to show your clients you appreciate their business. Real estate agents are making their lists and checking them twice, but what do you give those clients who’ve been naughty and nice? ......
By Debbie Biery | Monday, December 5, 2016
10 marketing automation tools to start using today

10 marketing automation tools to start using today

Maintaining a competitive position in the real estate industry requires consistent process improvements. We’re all trying to find more hours in the day. And though marketing is an essential business practice, spending your valuable time on it often...
By Eric Cosway | Thursday, November 24, 2016
How Facebook, Messenger and Instagram just merged to save you time

How Facebook, Messenger and Instagram just merged to save you time

Fred Meyer made a simple observation in 1931, one that would change the face of the retail world: People would rather run all their errands at one store, when given the chance, rather than drive all over town. Fred Meyer Inc. would lay the path that ...
By Adam Stephens | Tuesday, November 22, 2016
7 must-dos for even the most experienced agents

7 must-dos for even the most experienced agents

So you've been in the business a while and have found relative success. Despite your vast number of years in real estate, there are a few items on the to-do list you might just be skipping over ......
By Laura Ure | Monday, November 21, 2016
How to close more real estate deals with less work in 2017

How to close more real estate deals with less work in 2017

Are you ready to do more transactions in 2017 with less effort? If so, begin by identifying your high probability success patterns from 2016 and then choose at least one strategy that can expand your business into a new area ......
By Bernice Ross | Monday, November 21, 2016
Dear Mr. Zuckerberg, Are we all internet trolls?

Dear Mr. Zuckerberg, Are we all internet trolls?

Facebook is an amazing thing. Keeping in touch with family and friends around the world is priceless. My business also tremendously benefits from the fervent impulse to check out our timelines constantly ......
By Astrid Storey | Wednesday, November 16, 2016