optimarc / Shutterstock.com 10 marketing automation tools to start using today

10 marketing automation tools to start using today

Maintaining a competitive position in the real estate industry requires consistent process improvements. We’re all trying to find more hours in the day. And though marketing is an essential business practice, spending your valuable time on it often...
By Eric Cosway | Thursday, November 24, 2016
tomeng / iStock.com How Facebook, Messenger and Instagram just merged to save you time

How Facebook, Messenger and Instagram just merged to save you time

Fred Meyer made a simple observation in 1931, one that would change the face of the retail world: People would rather run all their errands at one store, when given the chance, rather than drive all over town. Fred Meyer Inc. would lay the path that ...
By Adam Stephens | Tuesday, November 22, 2016
Rasstock / Shutterstock.com 7 must-dos for even the most experienced agents

7 must-dos for even the most experienced agents

So you've been in the business a while and have found relative success. Despite your vast number of years in real estate, there are a few items on the to-do list you might just be skipping over ......
By Laura Ure | Monday, November 21, 2016
Anatoli Styf / Shutterstock.com How to close more real estate deals with less work in 2017

How to close more real estate deals with less work in 2017

Are you ready to do more transactions in 2017 with less effort? If so, begin by identifying your high probability success patterns from 2016 and then choose at least one strategy that can expand your business into a new area ......
By Bernice Ross | Monday, November 21, 2016
ambrozinio / Shutterstock.com Dear Mr. Zuckerberg, Are we all internet trolls?

Dear Mr. Zuckerberg, Are we all internet trolls?

Facebook is an amazing thing. Keeping in touch with family and friends around the world is priceless. My business also tremendously benefits from the fervent impulse to check out our timelines constantly ......
By Astrid Storey | Wednesday, November 16, 2016
Ivelin Radkov / Shutterstock.com 5 techniques every agent should be using to get leads

5 techniques every agent should be using to get leads

Every real estate agent is interested in getting more business. To do so, you have to find prospective buyers and sellers, known as “prospects” in real estate terminology ......
By Frederick Franks | Wednesday, November 16, 2016
A man on Facebook in a cafe Facebook to bar housing ads targeted by race

Facebook to bar housing ads targeted by race

Facebook announced the change after meeting with policymakers and civil rights leaders to discuss concerns that the social media site could allow advertisers to discriminate against minorities ......
By Teke Wiggin | Saturday, November 12, 2016
Rawpixel.com / Shutterstock.com 5 upgrades to your online presence that consumers love

5 upgrades to your online presence that consumers love

Imagine that you have the opportunity to present to a stadium full of people who are looking to buy or sell their home. My guess is you’d show up prepared and looking your best, with up-to-date information and helpful ideas ......
By Brandon Doyle | Wednesday, November 9, 2016
Roman Pyshchyk / Shutterstock.com 3 ways to make LinkedIn work harder for you

3 ways to make LinkedIn work harder for you

Most real estate agents are on LinkedIn, but they don’t know how to use it for their real estate business. Often they are just accepting connection requests and endorsements from people they don’t even know ......
By Italina Kirknis | Tuesday, November 8, 2016
Mark Van Scyoc/Shutterstock HUD discussing ‘serious concerns’ with Facebook over ad targeting

HUD discussing ‘serious concerns’ with Facebook over ad targeting

Revelations that Facebook's ad-targeting tool could allow advertisers to try to hide housing-related ads from minorities has stirred controversy in recent days. Now the Department of Housing and Urban Development (HUD) is taking action, Inman has lea...
By Teke Wiggin | Thursday, November 3, 2016
Africa Studio / Shutterstock.com How social media videos are changing the face of real estate

How social media videos are changing the face of real estate

Social media videos are all the buzz these days. In an increasingly digital and visual world where businesses are competing for attention, video has become one of the best and most effective ways to stand out and to communicate with an audience ......
By Estelle Clairoux | Friday, October 28, 2016
Bloomua / Shutterstock.com 3 mobile apps you should download right now

3 mobile apps you should download right now

Why is it that the most effective applications and marketing tools are often the most simple to understand? When I meet with real estate agents on a daily basis, they tell me that easy to understand marketing concepts resonate best with them ......
By Wade Vander Molen | Thursday, October 27, 2016
A young girl in a witch outfit with a Halloween candy pail Podcast: Halloween prospecting -- no tricks, just treats

Podcast: Halloween prospecting -- no tricks, just treats

Let's face it, for most agents, Halloween is the holiday that signifies the slow march to the end of the year -- and usually the end of any real work. Pretty soon cars will be disappearing from brokers' parking lots faster than you can say: "Trick or...
By Tim & Julie Harris | Wednesday, October 26, 2016
rawpixel.com / Shutterstock.com What to do when your Facebook lead generation fails

What to do when your Facebook lead generation fails

Do you approach Facebook lead generation strategically or tactically? When it comes to using Facebook for your real estate business, too many times real estate agents focus on tactics without having a strategy in place ......
By Christina Ethridge | Wednesday, October 26, 2016
Mike Focus / Shutterstock.com Stalking is not prospecting

Stalking is not prospecting

I love my Realtor family. I seriously do. But y’all, somehow you got sideways on how social media is supposed to work. It’s supposed to be social, which means interaction -- engagement, conversation, banter, point-counterpoint, etc. ......
By Leigh Brown | Friday, October 21, 2016
Pressmaster / Shutterstock.com Podcast: Cutting edge technology tips from a pro

Podcast: Cutting edge technology tips from a pro

This week we are happy to welcome Jerry Kidd, the manager of three Berkshire Hathaway offices in Danville, California. Kidd has spent over two decades helping agents learn to use technology to build their businesses. ......
By Bernice Ross | Thursday, October 20, 2016
mama_mia / Shutterstock.com 26 social media marketing tips the experts swear by

26 social media marketing tips the experts swear by

If you are a real estate professional, you’ve probably been advised to embrace social media marketing. It’s a powerful way to build your reputation in your market and meet colleagues and prospects ......
By Inman | Wednesday, October 19, 2016
A pair of boxing gloves, red and blue 9 sales (and life) lessons I learned from this election

9 sales (and life) lessons I learned from this election

It's pretty safe to say that we're in an election cycle unlike any we've seen before. Just when I think I've seen it all, our esteemed presidential candidates remind me that I ain't seen nothing yet ......
By John Kotrides | Wednesday, October 19, 2016