MLS & Associations

NAR will help home improvement startup grow

Pro.com first company accepted into REach tech accelerator's class of 2015

A site that could help real estate agents stay "top of mind" with clients even after they buy a home is the first company to be accepted in this year's tech accelerator program from the 1 million-member National Association of Realtors. Home improvement startup Pro.com allows real estate agents to help homeowners price out home improvement projects and find a "Pro" to carry them out. The site offers instant price estimates for projects and conducts background checks on the pros in its database, including license and insurance verification. "While Pro.com is applicable to so many individuals, it hits on a sweet spot in the real estate space, as in this day and age, Realtors are going well beyond the transaction and often times act as an adviser to homebuyers and sellers, who turn to Realtors when making improvements to their homes," said NAR President Chris Polychron in a statement. Other startups in this space include Porch, Houzz, RealtyMaven, HouseCall and Sweeten. NAR's ...