Technology

Homes.com debuts ‘one of the largest banner ads in the industry’

Listing search result ads are bigger and can feature both agent branding and listings

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Takeaways: Homes.com has debuted what it says is "one of the largest banner ads in the industry." Ads can feature listings and logos or photos, along with links to websites and social networks. The ads appear in city and ZIP code searches, can link to an outside website, appear on desktop and mobile devices, include a marketing tagline or social network links, and feature logos or photos. Homes.com has enhanced the agent and brokerage ads that appear on the top of listing search results pages, claiming to now offer "one of the largest banner ads in the industry." The listing portal's "Local Ads" eat up more space than the site's previous search results ads and can now feature three of an advertiser's listings. The previous version of Homes.com's search results ads couldn't show listings. The ads appear in city and ZIP code searches, can link to an outside website, appear on desktop and mobile devices, include a marketing tagline or social network links, ...