News Brief

Top 10 posts from last week

Best of our industry coverage collected for your convenience

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Here were the most popular stories on Inman this past week:

 

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10. Five digital marketing pros share their presentations from one of the most popular sessions at Inman Connect San Francisco.

 

PrinceOfLove / Shutterstock.com

PrinceOfLove / Shutterstock.com

9. You can accurately price a home using a price-per-square-foot analysis — here’s how.

3 essential tools that will 10X your real estate marketing
Smart landing pages, a synchronized database and automation generate results READ MORE

 

Alexey Boldin  / Shutterstock.com

Alexey Boldin / Shutterstock.com

8. These five Facebook ads got results for their creators.

 

Ivelin Radkov / Shutterstock.com

Ivelin Radkov / Shutterstock.com

7. Two brokers — one who uses realtor.com to find most clients, and another who uses Zillow for the same purpose — open up their lead conversion playbooks for your scrutiny.

 

Marc Osborne / Shutterstock.com

Marc Osborne / Shutterstock.com

6. Sometimes when you’re trying to get an offer on a property, there are levers you can pull to make that happen. Here’s the first part of a two-part series about how to do just that.

 

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5. Think instant offers are an impossibility? This Phoenix real estate startup might make you change your mind.

 

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4. Everyone’s keeping tabs on the Uber lawsuit. Here’s what it will mean for real estate.

 

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3. Tech trends are evolving at the speed of light. It’s hard to keep up, but here are five you should be tracking.

 

54613 / Shutterstock.com

54613 / Shutterstock.com

2. A Morgan Stanley study concluded that Zillow ads increase prospects of dual agency.

 

Courtesy of Instagram and Unsplash.com

Courtesy of Instagram and Unsplash.com

1. Facebook and the portals are still the top places for agents to advertise — but Instagram, Snapchat and Tinder could give the behemoths a run for their money.