Here were the most popular stories on Inman this past week: Courtesy of Douglas Elliman 10. Douglas Elliman broker Boris Sharapan found his calling in real estate after working part-time selling houses while practicing law. Ken Durden / Shutterstock.com 9. We collected the real estate ads you can expect to see during the Super Bowl in one convenient spot. Tupungato / Shutterstock.com 8. The latest News Corp. earnings call indicates that realtor.com is a jewel in the company’s fiscal crown. 7. Zillow is buying Naked Apartments, an NYC-based rental site, for $13 million. Inman.com / Jenna Bascom 6. Bernice Ross collected and shared a list of 33 zingers, tidbits and pithy pieces of advice from ICNY. Jenna Bascom / Inman.com 5. Jed Carlson’s talk on articulating your value — why your clients need you — was a hit at ICNY. Sami Sert / iStock.com 4. Still trying to get a handle on local SEO? This comprehensive guide will seem sent from heaven. best pixels / Shutterstock.com 3. New documents were released in the ongoing Move-Zillow litigation, elaborating on Move’s accusations of trade secret theft. Alija / iStock.com 2. Six different real estate economists forecast what 2016 holds for the housing market. MIGUEL GARCIA SAAVEDRA / Shutterstock.com 1. Zillow has started recording some phone calls between agents and leads and adding them to agent notes for future reference.