Competitive Market Analyses (CMAs) have been around for decades. Although commercial real estate usually relies on price-per-square-foot evaluations, residential real estate has been slower to adopt this approach for a variety of reasons.
Real estate agents who advertise on Zillow with “featured listings” are used to some perks — they’ve been able to keep competing agents off their listings and receive prominent placement in search results. Recent changes to featured listings, however, have increased the cost of the first benefit and eliminated the second.
Home inspections can make or break a deal, which perhaps explains the passion behind divided industry opinions on the issue. Some argue listing agents should represent their clients in all parts of the process — including inspections. Others say, “Mind your own business.” Then there’s the law, which has rules all of its own.
Seven months ago, Jessica Ryan and her family moved to the Orange Beach/Gulf Shores area of Alabama from Cleveland, Ohio. In doing so, the agent left her established client base behind. She probably catches eyes as she picks up her 10-year-old triplets at school, but Ryan has noticed a couple of other agents picking up their kids, too, and wondered whether the small school can handle another agent trying to get business from within the community.