Urban dispersal: ‘Global hipsters’ want small cities with creative vibe

Savills world research director on the next generation of homebuyers
  • The next wave of buyers are going to be looking for small towns full of character, with good connections to cities and good cafes, according to Savills.
  • The UK real estate company, associated with McGuire Real Estate, is calling this trend urban dispersal.

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If you live in a small town oozing with character and with good communication links to a major city, young first-time homebuyers may be coming to you soon. The next global trend for the younger digital creative classes is going to moving to high-quality small cities with vibrant artist communities, according to Savills World Research, the London-based real estate company. McGuire Real Estate, which has an exclusive relationship with Savills, yesterday hosted Yolande Barnes, Savills' director of world research, at an event. Barnes offered her findings on the status of top real estate markets around the world and their key drivers. She also presented a special report on the San Francisco Bay Area and its growing standing as an international world city. The rise of 'global hipsters' Barnes said the phenomenon brokers and developers should be paying attention to is the rise of the "global hipsters" -- a lot of them young, tech-led workers from all over the world and key movers in ...