Urban dispersal: 'Global hipsters' want small cities with creative vibe

Savills world research director on the next generation of homebuyers
  • The next wave of buyers are going to be looking for small towns full of character, with good connections to cities and good cafes, according to Savills.
  • The UK real estate company, associated with McGuire Real Estate, is calling this trend urban dispersal.

If you live in a small town oozing with character and with good communication links to a major city, young first-time homebuyers may be coming to you soon. The next global trend for the younger digital creative classes is going to moving to high-quality small cities with vibrant artist communities, according to Savills World Research, the London-based real estate company.