OpinionTechnology

Will smart home monitoring jeopardize showing privacy?

Balancing our data cravings with reasonable standards for confidentiality
  • When it comes to marketing to property owners, is privacy no longer respected?
  • Our mobile device habits could easily push us toward the edge of business ethics as a buyer walks around our home.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Last week I wrote a column about Map Kitchen, a website metrics tool that can collect the physical address from which a person is browsing your website. A few months ago I looked at Inquiso, a property investigation tool investors and agents can use to determine and contact even the most secretive of owners. When it comes to marketing to property owners, is privacy no longer respected? Making compromises for data lust It's been industry practice, although one not always adhered to, for buyer agents to provide feedback on a listing after touring it with an interested buyer. A few websites are pushing to make this practice much more public-facing. I wonder: Is it only a matter of time before listing agents or the home's seller monitor the showing as it happens? The reason buyers and sellers don't occupy the same space during showings is to prevent...