BrokerageTechnology

Joseph Rand on the ‘original sin’ at the heart of the real estate industry

'We conceive of ourselves as salespeople, when in fact, sales is a very small part of what real estate agents do.'
  • The No. 1 threat to the industry is lack of competency seen in people who work in the industry.
  • No. 2: Not all consumers understand the value of using a real estate agent, and the industry isn't great at educating consumers about why agents are valuable.
  • No. 3: Control over listing data. Inefficiencies that stem from using multiple MLSs affect everyone -- consumers, too.

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Joseph Rand Joseph Rand is the general counsel and managing partner for Better Homes and Gardens Real Estate -- Rand Realty, one of the largest companies in the New York region, with 30 offices, 800 agents, and closing more than $1.5 billion in real estate transactions in 2013. His primary responsibility is managing the company’s career development and education programs, principally based on a concept he has pioneered called “Client-Oriented Real Estate,” or “CORE,” which is designed to raise the level of client service provided by the real estate industry. He previously spoke at Inman Connect in January 2010, and has also given talks at numerous industry conferences and conventions. You can find more about Rand's approach to real estate education at his educational blog, and more about him personally at his sporadically published personal blog about his experiences moving from New York City to the suburbs. His contact information and links are available at josephran...