MarketingTechnology

HouseLens polishes video product with in-player lead generation

The company continues to find new ways to benefit real estate agents
  • Between Facebook and YouTube, video is a marketing winner for real estate agents.
  • HouseLen's latest video player displays forms, websites and other media without prompting users to leave the page.
  • The new feature, set to roll out in a few weeks, will be available via subscription for around $35, with single video projects costing $75.

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. HouseLens has added a great deal to its listing video services since my initial review just over a year ago. The latest update involves using video to directly drive lead generation. The new offering leverages video's ability to hold attention. You've probably seen countless videos that drape their player with obstructive "learn more" tags and banners. In most cases, these calls to action pull viewers out of the video and often result in unintentional clicks. HouseLens has smartly used subtlety to solve this annoyance by slowly introducing small, categorized, in-player icons that each represent a different call to action: Contact Agent Schedule A Showing Get More Info When a viewer clicks, the video pauses and the resulting action (form or web page) appears in the player window. No new page, no new tab and no having to start the vide...