HouseLens polishes video product with in-player lead generation

  • Between Facebook and YouTube, video is a marketing winner for real estate agents.
  • HouseLen's latest video player displays forms, websites and other media without prompting users to leave the page.
  • The new feature, set to roll out in a few weeks, will be available via subscription for around $35, with single video projects costing $75.

HouseLens’ new offering leverages video’s ability to hold attention. You’ve probably seen countless videos that drape their player with obstructive “learn more” tags and banners. In most cases, these calls to action pull viewers out of the video and often result in unintentional clicks.