AgentBrokerage

Free WiFi tied to StreetEasy listing ads in NYC

The city is swapping LinkNYC kiosks for old phone booths and funding the operation by selling ads
  • Ads for listings on a Zillow-operated listing portal will appear on free WiFi kiosks scattered across New York City.

StreetEasy wants to stop New Yorkers in their tracks. Pedestrians breezing by many of the Big Apple's new WiFi stations are in for a dose of listing ads from the New York City-area listing portal. The ads are designed to prompt pedestrians to put on the brakes and browse the site's listings using the high-speed Internet that just so happens to be available right there. "The focus of our ad campaigns has always been to engage with New Yorkers where they spend most of their time – on the streets and subways," said StreetEasy General Manager Susan Daimler in a statement. "Partnering with LinkNYC was a logical step, and we are excited to utilize their location-based units to bring live, neighborhood-specific listings directly to the streets of NYC.” Funding LinkNYC with ads StreetEasy -- which is operated by Zillow Group -- has become one of the first real estate firm to advertise with LinkNYC, a network of kiosks that offer free high-speed WiFi, pho...