10 steps real estate tech creators should take before pitching

My advice to the people who want to give advice
  • It's popular to suggest that real estate agents are incompetent, stupid or untrustworthy, which opens the door for teaching, preaching and helping agents -- or not.
  • A little advice for those who give advice: walk the walk of a real estate agent before you help us out with your new products.
  • If your broker seems to be clueless or even somewhat clueless, you need to move.

Your agents might be getting advice from all of the wrong places, like from people with companies and products to sell to real estate agents. It seems like part of being a vendor these days is teaching agents. Having a product to sell to the real estate industry seems to make people experts automatically on how to be a great real estate agent and how to run a successful real estate company.