10 steps real estate tech creators should take before pitching

My advice to the people who want to give advice
  • It's popular to suggest that real estate agents are incompetent, stupid or untrustworthy, which opens the door for teaching, preaching and helping agents -- or not.
  • A little advice for those who give advice: walk the walk of a real estate agent before you help us out with your new products.
  • If your broker seems to be clueless or even somewhat clueless, you need to move.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Your agents might be getting advice from all of the wrong places, like from people with companies and products to sell. It seems like part of being a vendor these days is teaching agents. Having a product to sell to the real estate industry seems to make people experts automatically on how to be a great real estate agent and how to run a successful company. In addition to specific product information, there are many who know how real estate agents should use Facebook to sell their listings and all about winning business by writing restaurant reviews or business reviews on a blog. Who makes this stuff up, anyway? Maybe we can just ignore fair housing laws and change the way we market properties. I have seen advice that could get me in trouble with fair housing written by people who don’t have a clue -- but they do have something to sell. The Department of Commerce gives us all sorts of silly rules to follow, too, and they aren't even the same in every state. I am sure I could...