- Canvas condos developer NR Investments partnered with Klara Madlin Real Estate to sell Miami condos in New York.
- Madlin's marketing plan is to attract "snowbirds" to Miami's warm climates, aiming for the many New Yorkers looking to escape the cold months to a second home.
- The apartments are priced from $337,000 to $570,000.
Miami developer NR Investments isn’t comparing apples to oranges, but it does think residents of the Big Apple will fit perfectly as snowbirds in the orange-growing climate of Miami.
Klara Madlin Real Estate, based in New York, has teamed up with NR Investments to offer New Yorkers exclusive access to the remaining units in Canvas, a new luxury high-rise.
The first thing about the Canvas development that caught founder Klara Madlin’s eye was its location the emerging neighborhood and walkability, she said. Given Miami’s no. 5 rank on WalkScore’s top ten list, this should come to little surprise.
Madlin has never embarked on a project like this — one she says is a very smart move for the developers in charge of the project. The idea behind opening up an office in New York to attract clients to Miami’s Canvas apartments is not new, but it did require some out-of-the-box thinking.
“What these developers did that others do not bother doing is they registered an offering plan in New York,” she said.
Since a real estate agent in New York can’t technically sell a home in Florida without such registration, the plan was crucial to opening up the offices and letting Klara Madlin Real Estate handle the sales.
Had NR Investments not registered the offering plan, Madlin would only be able to recommend agents to potential clients.
Madlin’s marketing plan is to attract “snowbirds” to Miami’s warm climates, aiming for the many New Yorkers looking to escape the cold months to a second home.
Canvas, she says, is perfect for first-time second-home buyers.
Miami stretches to meet Canvas
The Canvas tower is located at 1630 NE 1st Ave., an address in close proximity to the last stop of the Miami Metrorail.
“It has three pools, a doorman, it’s a block from buying food, the American Airlines arena is right there… for a New Yorker it’s just like I’m here,” Madlin said, describing Canvas’ location as “Tribeca before Tribeca became what Tribeca is.”
The 37-story, mixed-used apartment building has 513 units and offers residents a host of amenities. The building offers a rooftop lounge with a pool and bar area, a doorman, concierge service, and round-the-clock valet parking.
Units in the building start at $337,000 and go up to $570,000. The high price is for a two-bedroom, two-bathroom corner unit on the 37th floor. Over 60 percent of the apartments have been sold, according to Madlin.
Canvas was designed by Miami-based CFE Architects.