Imagine if every open house you hosted could become a fun event that attracts people from the local area. And when they attend, they advertise the house for you -- via Snapchat. If you’re looking to target those elusive millennials, you’ve just discovered your medium. On any given day, Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States. And it’s incredibly easy to advertise your next open house event -- while it’s going on -- to anyone using the app within the area. A major feature Snapchat rolled out last year was geotagging, or a filter you can add to your picture based on your geographic location. When you snap a picture or video on Snapchat, you can scroll through options to add details, such as the time and temperature, but if you find yourself in an area where there’s a geotag, you can add it to your photo as well. With the recent addition of on-demand geofilters, Snapchat changed the game completely. Users can now design, create and ...
- With the recent addition of on-demand geofilters, Snapchat changed the game completely.
- Snapchat's on-demand geofilters allow you to advertise your next open house right within your target audience's phones.
- It gives you a chance to market to millennials and establish a more personal relationship with your clients and all the leads who step through the doors of your open house.