Shiny objects got you distracted? Here’s how to avoid them

The lies we believe and the money we waste chasing them
  • Lame excuses justifying smarmy marketing behavior ruin your reputation. Be accountable.
  • Many vendors are selling to your ego and not giving you what will actually produce closings.
  • Change your mindset, and you’ll change your results. Develop the habit of questioning everything.

It’s the beginning of the century, all over again. Do you remember back in 2000-2004 when real estate vendors everywhere were selling real estate agents on how much traffic was visiting the websites they designed? Or how many impressions an image was getting online?