Shiny objects got you distracted? Here’s how to avoid them

The lies we believe and the money we waste chasing them
  • Lame excuses justifying smarmy marketing behavior ruin your reputation. Be accountable.
  • Many vendors are selling to your ego and not giving you what will actually produce closings.
  • Change your mindset, and you’ll change your results. Develop the habit of questioning everything.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

It’s the beginning of the century, all over again. Do you remember back in 2000-2004 when real estate vendors everywhere were selling real estate agents on how much traffic was visiting the websites they designed? Or how many impressions an image was getting online? But then, we realized that website traffic and image impressions meant nothing. In fact, if there weren’t other metrics in addition to those, they were useless. But, we still willingly plunked down our money and bought into the hype of traffic and impressions, didn’t we. Oh yes, we did. It's happening all over again This time, it’s social media. And we real estate agents are falling for it again. Apparently, history just doesn’t matter to most of us. George Santayana said, "Those who cannot remember the past are condemned to repeat it.” The weird thing is, common sense and a little questioning save us from falling into these traps. But we don’t question -- anything. We are in Facebook groups whe...